Luke, on 6:33 AM on June 11, 2014
Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out.
However while there isn't a perfect method, methods do exist and we'll give you the bonafide way the top 1% of agencies use to measure advertising effectiveness for their clients.
Nicolette, on 7:30 AM on June 10, 2014
The digital era is completely revolutionizing the traditional advertising agency model. Methods such as direct mail, billboards, posters, radio and television commercials can be considered to some, as prehistoric practices or even ineffective.
Today, social media, hash-tagging and mentioning have become mainstream ways to connect and share endless amounts of information with peers.
With the ease and cost minimization of sharing via social media, it's no surprise that ad agencies are quickly adapting to these changing times.
Remi, on 10:19 AM on June 9, 2014
After an anticlimactic end to the 2013-2014 NFL season (shout out to my man Peyton - no need for subtlety on that one), fans can only pray that both teams will actually show up to play in Super Bowl XLIX.
With the big game a distant seven months away, it may be a little early for you to start loading up on wings and five-layer dip (although both are arguably essential components of the food pyramid year round).