--- title: Blog - The DSM Group | Advertising description: Advertising | Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## [Super Bowl Copyright & Trademark Infringement; An Advertiser's Gameplan](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) by [Katelyn Schweighardt](https://marketing.thedsmgroup.com/blog/author/katelyn-schweighardt), on 9:41 AM on February 4, 2015 [![{ content.name }}](http://142.4.30.213/~thedsmgr/wp-content/uploads/superbowl-300x300.jpg)](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) It's that time of year again, so grab some chips and dip and a beer (or two) and head to the big screen (but not too big) for "The Big Game." Be careful, using the word "[Super Bowl](http://www.nfl.com/superbowl/48)" is prohibited, because the NFL has trademarked it and if they believe you have affiliated yourself with or otherwise sponsored or endorsed promotions using the Super Bowl trademark, you will most likely be found liable for trademark infringement. Now I know what you're thinking, "Can a brand really not use the term Superbowl?" This creates a likelihood for consumer confusion within advertising and marketing companies, but as Marshawn Lynch knows, the NFL does not back down when it comes to breaking the rules, so proceed with caution when creating a SuperBowl-based campaign. [Continue Reading](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [How To Hire The Best Advertising Agency in NJ](https://marketing.thedsmgroup.com/blog/best-ad-agency-nj) by [Caitlyn](https://marketing.thedsmgroup.com/blog/author/caitlyn), on 1:04 PM on September 25, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1704780572.jpg)](https://marketing.thedsmgroup.com/blog/best-ad-agency-nj) So you're looking for an advertising agency in northern New Jersey? I knew it. How's your search going? Not so well? Well that's okay because we're here to help! While trying to find the best [ad agency](http://www.thedsmgroup.com/advertising)in New Jersey, there are a few things you have to consider first and that starts with what types of questions you are going to ask them. ## Listed below are the 20 best questions to ask an ad agency in New Jersey. Let's check them out along with the answers you should be looking to hear! The questions are broken up into three easy categories; ask questions to find out what they're all about, the type of marketing and tools they use and how they measure progress. [Continue Reading](https://marketing.thedsmgroup.com/blog/best-ad-agency-nj) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [Outdoor Advertising Guidelines: the Do's and Don'ts](https://marketing.thedsmgroup.com/outdoor-advertising-guidelines) by [Maggie](https://marketing.thedsmgroup.com/blog/author/maggie), on 6:29 AM on June 16, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034386755-jpg/blog-files/outdoor-ad-gatorade-300x209.jpg)](https://marketing.thedsmgroup.com/outdoor-advertising-guidelines) [Outdoor advertising](https://marketing.thedsmgroup.com/outdoor-advertising-agency-nj-ny-nyc) has been around since ancient Egypt. You may think I'm kidding but it's true I swear. Back then it was in the form of stone obelisks (whatever those are) to remind people of the laws and treaties. Clearly it's been tweaked a little since we use paper and ink nowadays. But nonetheless it's old. [Continue Reading](https://marketing.thedsmgroup.com/outdoor-advertising-guidelines) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/topic/advertising/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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