Caitlyn, on 3:29 PM on December 1, 2014
There are a lot of little secrets to inbound marketing that generate results. We're here to let you in on one huge one... how you plan, implement and optimize your inbound marketing content has a lot to do with the success of your agency and that all starts with a quarterly inbound marketing plan. I'm sure there are inbound marketing agencies out there that still plan out an entire year's worth of content for their agency, but if you're currently one of them... stop what you're doing.
Cristina, on 4:41 PM on November 25, 2014
Whether you’re referring to personal budgets, business budgets or the nation’s budget, there is always room for improvement. It’s not just about the fact that budgets are constantly evolving, but it stands to reason it takes some time to get it right, and because your needs will continually change.
When it comes to your inbound marketing budget for 2015, there are some things you can look at to create your most efficient budget yet. You can also expect to sit down and evaluate it frequently to see if there is something that needs to be tweaked or further improved.
Cristina, on 1:45 PM on November 25, 2014
There is a myth floating around that inbound marketing isn't worth the oats it’s sown on. They say that inbound marketing is no longer relevant; they say that it's a time suck; they say that it's not worth all that you put into it. But you know what they say, haters gonna hate.
The fact is that the savings you generate from not using inbound marketing are added up to the right of the decimal point, as they are vastly wasted in other venues. Inbound marketing profits are typically tagged onto the left of the decimal point and they go on for several columns.