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You hear your professors and peers say over and over again how important it is in the marketing, advertising, public relations and communications industries to get internships while attending college.

Internships not only put you ahead of your competition for the post-grad job search, but they also provide valuable insight into the industry in which you plan to dedicate your future career.

Taking you out of the classroom and placing you in real-life settings where your studies are brought to life, internships put you in action and let you see what roles are right for you.

Between creative, digital, media buying and specialized advertising, selecting the right advertising agency in New Jersey to promote your business across a variety of mediums can seem a little daunting.

Instead of picking and choosing a handful of agencies with different fortes, your business should instead turn to one office that is well-versed in all jacks of the trade: the full-service advertising agency.

In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers.

Enter “growth hacking,” a concept related to traditional forms of marketing that instead explores atypical methods a company can utilize to gain top-of-the-line exposure with its target audience.

According to a study by the Pew Research Center, about 85 percent of American women and 84 percent of American men use the internet.

With these kinds of numbers, it’s no wonder that businesses are adopting their traditional advertising and marketing to include an expanded presence in the digital world.

If you’re asking yourself whether to make the leap forward to establish a truly effective, professional online presence, the answer is a resounding yes. Your competitors are doing it, and they could be one Google search away from winning a client over your business.

Never fear. We at The DSM Group have compiled important points for you to consider when hiring an online advertising agency to best benefit your company.

Last night The DSM Group attended the 45th Annual Jersey Awards at the Palisadium in Cliffside Park, NJ. It was a night filled with excitement and admiration as industry leaders from advertising agencies all over the state came to be recognized for their work, and to admire the work of their colleagues.

It’s no lie that the ever-changing and growing world of marketing is very complex, especially for those who have not dedicated their careers to the industry.

For businesses both large and small, proper marketing is a must. However, with all of the new and old methods of getting a company’s name out there, there can be a lot of confusion about where to first test the waters.

The professional networking site LinkedIn has been achieving high levels of popularity in recent years, hitting an impressive 200 million members at the start of 2013. This has caused more job seekers and recent college graduates to create accounts on this website in order to put their qualifications on display.

While uploading a profile picture is optional, employers like to see that there is a real person behind the skills and work experience exhibited on each page. The user’s photo is an afterthought on LinkedIn, but there is one new online job recruitment service where your brilliant, smiling face is the main selling point of your resume.