Blog

In the business world, counting costs is all part of the game, there's no way around it. Whether it's the cost of paper clips, replacing chairs or buying new computers, every dime you spend can make or break your bottom line. Some of these costs are easy to calculate but others... not so much.

The cost of customer acquisition (COCA) or more commonly known as the customer acquisition cost (CAC) falls into the "not-so-easy to calculate" category because the process involves more than just reading the price tag.

Whether you're a business owner, a marketing agency or a B2C company looking to better inform your clients, the more you know about CAC and how to calculate it, the better off you'll be!

Okay, I know what you're thinking... it's hard enough to keep up with all the business acronyms and now they expect me to learn a formula to go with it?? But stop worrying, that's why we're here!

Customer Acquisition Cost (the cost that comes with acquiring a new customer) aka CAC, is the number one cause of death to new startup companies across the globe. In fact, over 30% of new companies fail within the first two years because of the high cost of acquiring new customers and about 50% fail within the first five years. 

If you consider yourself a modern day MacGyver, what's a better way to show off your invention than creating a Kickstarter campaign? An important element of any Kickstarter project is to engage audiences with an effective video.

While you might be able to create a killer product, generating engaging content will help it off the ground. Many successful campaigns know how to use Kickstarter to market their project.