--- title: Blog - The DSM Group | Luke description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Luke ### Recent Posts by Luke: ## [How to Get a Marketing Internship](https://marketing.thedsmgroup.com/blog/how-to-get-marketing-internship) by [Luke](https://marketing.thedsmgroup.com/blog/author/luke), on 3:59 PM on August 14, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1455149273.png)](https://marketing.thedsmgroup.com/blog/how-to-get-marketing-internship) It’s my last day interning for The DSM Group and [time flew by](https://marketing.thedsmgroup.com/blog/marketing-internship-bergen-county-nj-luke). As I look back on my wonderful experience, there’s one overwhelming question. How the hell did I get my internship here? I mean, imagine a goofy 19-year-old kid whose voice is as deep as James Earl Jones, with long hair (or amazing flow, as I like to call it) glasses, and at times, lacking coordination. Guess what: That's me.  [Continue Reading](https://marketing.thedsmgroup.com/blog/how-to-get-marketing-internship) Topics: [Marketing](https://marketing.thedsmgroup.com/blog/topic/marketing) ## [How to Calculate Customer Acquisition Cost](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) by [Luke](https://marketing.thedsmgroup.com/blog/author/luke), on 4:43 PM on July 28, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1344399890.jpg)](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) Customer Acquisition Cost (the cost that comes with acquiring a new customer) aka CAC, is the number one cause of death to new startup companies across the globe. In fact, over 30% of new companies fail within the first two years because of the high [cost of acquiring new customers](https://marketing.thedsmgroup.com/blog/customer-acquisition-cost) and about 50% fail within the first five years.  [Continue Reading](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) Topics: [Startups](https://marketing.thedsmgroup.com/blog/topic/startups) ## [How to Calculate Customer Lifetime Value (LTV)](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-lifetime-value) by [Luke](https://marketing.thedsmgroup.com/blog/author/luke), on 9:48 AM on July 23, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1301228897.jpg)](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-lifetime-value) Customer Lifetime Value (the amount of profit or revenue a customer generates in their lifetime or a fiscal period) is one of the most important things your company can calculate. But here's the problem: There is no one sure-fire way to calculate. There are hundreds of different formulas out there ranging in complexity to fit everyone's needs. Don't worry, [we're here to help](http://www.thedsmgroup.com/beer). The key to CLV is calculating averages. Now, to be honest, my math skills aren't that great and if I get too technical, it will be confusing. So here's a few examples that are simple, easy and most importantly, logical. Also if you could not tell my calculus teacher about my math skills, that would be great too!  [Continue Reading](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-lifetime-value) Topics: [Marketing](https://marketing.thedsmgroup.com/blog/topic/marketing) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/author/luke/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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