Being a college student definitely has its perks: not having a job Monday-Friday from nine to five, not having to pay back college loans (yet) and finding a place to buy a pitcher of beer for a dollar is as easy as pie, but it’s not all fun and games all the time. According to ABC News, the average college student has about $26,600 in debt. Therefore, the typical “broke college student” persona is becoming more and more common. As a college student myself, I take up a good deal whenever I come across one, especially on Groupon.

Groupon is a website that provides its subscribers with deals-of-the-day coupons via e-mail, Facebook, Twitter and the Groupon App. It includes deals for restaurants, services, products, events and much more, providing users with up to 50 percent off goods and services in an effort to drive more business. The enterprise is growing, as there are thirty-five million registered Groupon customers worldwide.

But is investing in Groupon really worth it for companies?

Does your business blog? If not, it's time to get started! Yes I know what your saying, "I really don't need anything else added to my plate right now," and, "Why should I care about business blogging?"

Well, business blogging is one of the most valuable tools that your company has to engage with customers. It's a great way to share news with customers, potential customers, employees and suppliers. Having a static website is just not enough anymore.

Photo is Courtesy of BuildMyBiz.com

Are you wondering how to make your site the kind of site that search engines will show in search results? Then you've come to the right place! Here are just a few tips on the best SEO advice that can and will have you quickly start to see your website traffic increase!

For those of you who are not familiar with the term SEO, it stands for Search Engine Optimization. SEO simply means quality control for your websites. Great Content + Quality Links = Search Engine Success.

Being that the Internet has evolved and allowed for so much feedback from users over the years, it has made it very easy to turn any idea into a reality.

When deciding to make a website, creating it may be as simple as when you convince yourself you deserved that second helping of dinner since you took the stairs to the second floor and not the elevator. However, attracting website traffic is the big issue website creators face.

So you have a beautiful new website, now what do you do you? The first step is to optimize it. To have a successful business online, you have to understand the basic pillars of marketing starting with inbound marketing.

In the HubSpot Buyer Persona Webinar Series, they define personas as archetypes that describe the various goals and observe behavior patterns among potential users and customers. Now before you try to convince yourself you fully understand that definition and know what this it is, let me explain. Buyer personas are 100 percent necessary in order to have a high customer satisfaction rating and an impeccable relationship with customers.

Personas are based off of a group of people who have similar views on the products they buy as well as similar lifestyles, behaviors and attitudes. These similarities allow companies to improve their marketing toward that specific group of people and create products that those customers will use based on their preferences and goals.

Now that you have some insight on what a persona is, it’s time to get a little bit more in-depth.

Vote for the Best Marketing Agency in Bergen County as Bergen's Best-Kept Secret

Vote for Us for Bergen's Best-Kept Secret in (201) Magazine's Best of Bergen Poll.

Voting has started for (201) Magazine's 2014 Readers Poll, and the DSM team has its eyes on the prize. This year, we want your vote for #109 Bergen's Best-Kept Secret! From the amazing work we do for our clients to our dedication to the community, there are plenty of reasons why we are Bergen County's Best-Kept Secret, but we can't do it alone!

In case you need more convincing, we compiled a list of reasons why you should vote for us. Some are funny, some are serious but all are perfect examples of why The DSM Group is undoubtedly Bergen County's Best-Kept Secret.

Bergen County's Best Marketing Agency Gives You Five Reasons to Vote

Vote for Us for (201) Magazine's Best-Kept Secret

Voting has started for (201) Magazine's 2014 Readers Poll, and the DSM team has its eyes on the prize. This year, we want your vote for #109 Bergen's Best-Kept Secret! From the amazing work we do for our clients to our dedication to the community, there are plenty of reasons why we are Bergen County's Best-Kept Secret but we can't do it alone!