Blog

Finding a Marketing Internship in Northern New Jersey 2013

If you have the ambition of getting a good job at a marketing agency or advertising agency after you graduate college, finding a marketing internship is necessary. Potential employers are not solely focused on your knowledge of the material but also your experience in the field. An internship is the best way to gain that experience and give you huge advantage when applying for jobs.

Topics: Marketing

Benefits of Social Media for Small Businesses

It wasn’t long ago that many saw social media as a fad - a pastime for young adults to share their daily lives. In recent years, however, businesses are making a name for themselves through websites like Facebook, Twitter and Pinterest and that shows no signs of stopping. 

Topics: Social Media

Best Marketing Blogs For Beginners for 2013

Marketing is a complex and often confusing industry and even though you may have one of the best marketing agencies, you may still have some questions. There are a lot of blogs that focus on the different points of marketing and reading them can help you to better understand what your marketing agency is doing, or how to better market your business. Discovering interesting and useful articles is as easy as subscribing to a few RSS feeds. What do you need to improve in your marketing strategy in 2013? Here is our list of the top marketing blogs for beginners for 2013.

Topics: Marketing

New iPad 5 Leak: What We Know So Far

Apple has sprung another leak in their system! At this point, with all the leaks they have already experienced, it seems the company is doing this on purpose to get good publicity through social media for their developing projects before they’re officially released. Regardless, everyone is talking about the iPad 5 leak that happened today.

Topics: Apps Tech

Website Design Mistakes to Avoid in 2013

There’s no denying it: if you want your business to be successful, it needs a good website. Maybe your current one looks a little dated, or worse, is nonexistent. So you want to hire a marketing agency to design a website that makes your business look great. But how do you know if an agency really knows their stuff? Well, if you’re marketing agency makes any of the following website design mistakes, it may be time to look somewhere else.

Topics: Website Design

How to Post a Vine on Twitter

Twitter is well known as one of the ten most visited social media websites worldwide. No wonder why; it’s one of the fastest, most concise social media platforms out there. Anyone, from ordinary people to major corporations, can post updates and communicate using 140 characters at a time. And now, they’ve expanded their options to include video.

Recently, Twitter purchased Vine, an application that enables recording and sharing six-second videos, sometimes called Vines. What can’t be said in 140 characters can now be captured on video for all your friends and followers to see.

Topics: Apps Social Media Startups

GatherContent: A Review

Regardless of the type of work you may do, communication is essential for any business. Poor communication can lead to many mistakes but great communication can lead to unparalleled success. In order to avoid the chaos and frustration that typically surrounds communication in business, the website and program GatherContnet was created.

Topics: Apps

Inside Account Service At A Marketing Agency

For decades, advertising and public relations agencies (like ours) have been asked “what is account service” or “why am I being billed for this?” For the most part, it’s easy to justify phone calls and meetings with clients as they are a part of the interaction. However, what clients don’t see is all the time that is spent behind the scenes working on their behalf.

Whether it’s solving a problem, coming up with story ideas and pitches, researching, working on strategies and plans or job trafficking to make sure that projects are where they should be and on-time.

American Idol: Ahead of the Game Regarding Selective Consumption

I am a huge TV fan; my DVR is always recording multiple shows at once and sometimes it even takes me a few weeks to catch up. Although I might work at an advertising agency and commercials may pay my bills, I hate them. I watch a lot more TV than I have time for, so fast-forwarding through commercials saves me about 8 minutes on half-hour-long shows and about 18 minutes on hour-long shows. I know for a fact that I am not the only person who does this, and I am sure that advertisers are aware that we do this as well. Now more than ever, ad agencies have to come up with even more creative ways to get people to see their brand.

New Jersey's Top Furniture Store Teams Up With The DSM Group

The DSM Group would like to welcome a very special client into "the family" - Design Spree of Maywood and Lawrenceville, NJ. Design Spree is a totally unique furniture store and we are really excited to be working with them in 2013. To understand the Design Spree experience, one needs to embark on a journey in the art of discovery and individual style. Which just so happens to tie pretty nicely into their motto, “It’s different in here.” …and that is no understatement. Trust me on this.

Grovo Review: What is It and Why Should I Use It?

The internet exposes us all to so many different things, and at times those things can become overwhelming to even think about or understand. Luckily, Grovo has come up with just the trick to help us all out while we're in a bind.

Grovo is a seamless and free way to teach you about many of the major websites and services that people use on a daily basis.

Think back to the instruction manuals you pore over every time you get a new appliance or gadget and imagine they were transformed into a clean and crisp minute long video that can break down the steps of everything you need to know. That's Grovo.

Topics: Social Media Tech

Does Website Design Affect SEO?

If you want your website to appear at the top of search engine lists, you’ve got a big challenge ahead of you. There’s a lot of competition for a limited amount of space, and you’ve got to do everything you can to give yourself an advantage over your competitors.

You might have hired an SEO agency, but sometimes that isn’t enough. There are a lot of different aspects that can affect Search Engine Optimization, and website design is an important one. A well-designed site will bring in more traffic than a shoddy one. Here’s what to look out for:

Topics: SEO Website Design

How to Hire the Best Advertising Agency in New Jersey

You have the potential, you have a product or service to provide and you have a strong business to provide it. Now you need help advertising it and the best way to do so is by hiring an advertising agency.

You don't want to get taken advantage of by choosing the wrong ad agency. There are certain criteria that need to be met in order to pick the agency that's best for you.

Topics: Advertising

Best 5 April Fools' Day Jokes in Tech

It's April Fools' Day! The day where people get to release the diabolical pranks they've been planning for weeks against their friends, family, coworkers and, of course, customers.

Topics: Tech