Blog

Jason Diller Presenting at The NJ Ad Club's Wake-Up Call Seminar

Jason Diller, the Vice President and Marketing Director at The DSM Group, will be speaking at the Wake-Up Call Seminar hosted by The New Jersey Advertising Club on Thursday, March 5, 2015.

Topics: Culture

How To Write An Awesome Content Marketing Mission Statement

Having a mission statement on your content marketing blog can help introduce visitors to your ideas before they've even read one of your posts. Mission statements can add a whole new layer to your blog when done right, but can be boring and off-putting when not. Here is everything you need to build an effective, interesting and inspiring mission statement for your blog or site.

Topics: Content Marketing

The Ultimate Guide To Optimizing H2 Headings On Your Blog

Nowadays, it is difficult to find a blog or marketing agency that does not utilize the power of H2 headings in each and every post. With Top 10 lists dominating the Internet, including H2 headings in your blog posts is the key to success in 2015, and here's how you can make the most of this important component. 

Topics: SEO

15 Reasons Web Sliders Aren't Working On Your Site


Design is a key factor when it comes down to constructing a website. You can upload images, choose awesome transitions and create killer themes to attract potential leads. There are many trends web designers follow when updating or revamping a page, but there is one fad that you should avoid. Website sliders (also known as carousels) are a big no.

Topics: Website Design

The Ultimate Website Pre-launch Checklist

Even the most experienced digital marketers have seen how stressful a website launch can be. Through all of the complexities of building and launching a website, plenty of little things can get overlooked. What if a form doesn’t process correctly, causing you to lose leads? What if a redirect wasn’t set up and search engines can’t find your page?

With our comprehensive checklist, there is no reason to worry about these problems. This checklist will allow you to launch your site with the peace of mind that no issues are falling through the cracks.

Benchmarking

Topics: SEO Website Design

The Best 68 Chrome Extensions for Marketers: 2015 Edition

Google Chrome offers the best browsing experience there is, however, using Chrome without extensions is like eating ice cream without sprinkles.  These are the very best Chrome extensions to help improve your web development, emails, blogging, social media and search engine optimization. 

Topics: Culture

How to Optimize Tweets for Google Search: 2015 Edition

Following Twitter’s announcement that Google will again have access to its “firehose” of tweets, marketers are left wondering how this will work and how to optimize their Twitter content for the search engine. We’re here to let you know what exactly this deal means and how it can benefit you.
Topics: Social Media SEO

Best 2015 Mobile Apps For Couples

February 14th is just around the corner and you know what that means!

Valentine's Day calls for mushy couples making out in public while single people around the world eat chocolate and watch romantic comedies.

In the spirit of red hearts and roses, our marketing agency has put together a list of mobile apps just for couples. While you're feeding each other appetizers across the table, check out this list of apps that will take you closer to Jay-Z and Beyonce status.

Topics: Social Media Mobile

Meet Rachel "Shooter" Soodsma: One of Our New Interns

Hey, hey, hey! I’m Rachel and according to T-Swift you could say that I’m feelin’ 22 and mostly shake everything off. I’m 100% Dutch and come from a very large, loving family. Yes, it’s true what they (we) say, “If you ain’t Dutch, you ain’t much.” As one of the new, obviously cool, interns here at The DSM Group I wasn’t too sure what to expect, but after being here a few short but sweet weeks, I’m positive I made the right decision. 

Topics: Culture

Darren Magarro Honored at SmartCEO's Future 50 Awards

Darren Magarrofounder and President of The DSM Group, was recognized at the 2015 SmartCEO's Future 50 Awards in New York City.

Topics: Culture

Super Bowl Copyright & Trademark Infringement; An Advertiser's Gameplan

It's that time of year again, so grab some chips and dip and a beer (or two) and head to the big screen (but not too big) for "The Big Game."

Be careful, using the word "Super Bowl" is prohibited, because the NFL has trademarked it and if they believe you have affiliated yourself with or otherwise sponsored or endorsed promotions using the Super Bowl trademark, you will most likely be found liable for trademark infringement.

Now I know what you're thinking, "Can a brand really not use the term Superbowl?" This creates a likelihood for consumer confusion within advertising and marketing companies, but as Marshawn Lynch knows, the NFL does not back down when it comes to breaking the rules, so proceed with caution when creating a SuperBowl-based campaign.

Topics: Advertising