Who thought that a little piece of card stock could hold so much potential? Business cards are, sometimes unfortunately, a very important part of your company's brand. These rectangular pieces of paper can not only cause intensely painful paper cuts, but huge impacts for the marketing potential of your company.

People love to communicate, and direct marketing is a great way to do that. However, how does one remember important information about the contacts he or she has made after the conversation is over?

Darren Magarro, President and founder of The DSM Group, was one of 40 recipients of NJBIZ's 2013 Forty Under 40 award, at an event held on Oct. 28.

The list celebrates 40 of New Jersey's most accomplished young businessmen and woman who have been making headlines in their field and share a strong commitment to growth, professional excellence and to their communities.

"Being nominated not only reflects my personal accomplishments but the accomplishments of The DSM Group and my entire team," said Darren, adding that he is truly honored and privileged to have been chosen with so many other talented individuals.

Although they cost almost nothing, email signatures can have a powerful effect on your brand. A cleverly crafted email signature will increase your professionalism and can give everyone from leads to established clients a chance to explore your personality on the web. A poorly crafted one will cause contacts to doubt your skills or judgement, or worse, it may even annoy them.

So how do you know how your email signature stacks up?

To keep your email signature in check, we recommend you follow these five core principles.

I know you're thinking that there is no need to constantly send out what seems to be the equivalent of status updates, however, I have recently come to realize the value behind Twitter and how Twitter can benefit agencies and businesses.

People go to Twitter to share what they know and learn, experiences (both good and bad) and questions they may have. In a nut shell, Twitter gives you the ability to:

Best Marketing Agency in Bergen County Gives You Five Reasons to Vote

Vote for Us for (201) Magazine's Best-Kept Secret

Voting has started for (201) Magazine's 2014 Readers Poll, and the DSM team has its eyes on the prize. This year, we want your vote for #109 Bergen's Best-Kept Secret! From the amazing work we do for our clients to our dedication to the community, there are plenty of reasons why we are Bergen County's Best-Kept Secret, but we can't do it alone! In case you need more convincing, we compiled a list of reasons why you should vote for us. Some are funny, some are serious but all are perfect examples of why The DSM Group is undoubtedly Bergen County's Best-Kept Secret. Here are this week's five reasons to vote for us. Be sure to come back every Friday for five more reasons, or subscribe to our blog so you don't miss out.

Just as computers are important in running a business, so are projectors. Projectors are available in different sizes, shapes and specifications but how can you find one that best suits you and your company?

The best projectors should have a balance of performance and value if you want to have an enjoyable viewing experience. They should have excellent resolution and should produce a stunning performance with high-definition material.

Some of the most common content marketing advice is to write perfect blog posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting posts.

Well, that ends today. Today, we are going to review the elements of a perfect blog post so you can use these traits to write the best blog post ever.

Follow the steps below to construct the perfect blog post. 

When a business owner sees a negative review written about their services for the entire world to see it becomes their worst nightmare. The rise of online review sites has allowed for anyone to express their experiences, positive or negative, true or false, about any type of business.

According to Reputation.com a one-star difference in your rating can result in a nine percent difference in revenue. This means that an average three-star rating can bring forth an 18 percent difference in revenue than a five-star restaurant.

These reviews have a very significant impact on your business, so what do you do when your business has been criticized by a customer?