Luke, on 4:43 PM on July 28, 2014
Customer Acquisition Cost (the cost that comes with acquiring a new customer) aka CAC, is the number one cause of death to new startup companies across the globe. In fact, over 30% of new companies fail within the first two years because of the high cost of acquiring new customers and about 50% fail within the first five years.
Remi, on 11:31 AM on July 23, 2014
IFTTT (If This Then That) allows you to connect various communication/social media platforms to create “recipes” that automate day-to-day tasks so you don’t have to.
The IFTTT recipes are formed by combining a “Trigger” statement with an “Action” statement.
For day to day use, the app can text you the weather or even have every godforsaken Facebook picture you’re tagged in from your in-law’s July 4th barbecue automatically forwarded to your email.
Luke, on 9:48 AM on July 23, 2014
Customer Lifetime Value (the amount of profit or revenue a customer generates in their lifetime or a fiscal period) is one of the most important things your company can calculate.
But here's the problem: There is no one sure-fire way to calculate. There are hundreds of different formulas out there ranging in complexity to fit everyone's needs. Don't worry, we're here to help.
The key to CLV is calculating averages. Now, to be honest, my math skills aren't that great and if I get too technical, it will be confusing. So here's a few examples that are simple, easy and most importantly, logical. Also if you could not tell my calculus teacher about my math skills, that would be great too!
Maggie, on 2:51 PM on July 21, 2014
If you consider yourself a modern day MacGyver, what's a better way to show off your invention than creating a Kickstarter campaign? An important element of any Kickstarter project is to engage audiences with an effective video.
While you might be able to create a killer product, generating engaging content will help it off the ground. Many successful campaigns know how to use Kickstarter to market their project.
Elizabeth, on 11:30 AM on July 15, 2014
A long long timeago in a galaxy far, far away...Google was born. This long time ago was 1998, and this galaxy was Menlo Park, CA.
Google has become one of the best places to work in just a 16 year span. They are one of the most profitable companies in the world and its shown by how much they've grown.
Employees who work for Google, affectionately named Googlers, are among the happiest in the world.
Maggie, on 10:45 AM on July 15, 2014
Have you wanted to get more out of your tweets? Find a better way to measure your social media presence than just retweets and favorites? Well your prayers have been answered with Twitter's new organic analytics tool.
Twitter has released a revamped dashboard that allows you to measure organic tweets as well as promoted ones. The only downside is to have access to it you have to be an advertiser, Twitter card publisher or a verified user.
Nicolette, on 9:57 AM on July 3, 2014
It looks like Apple might have some competition. Google announced its new (and very impressive) material design at its most recent I/O in June.
Let's just say, this new interface is a serious gamechanger.
We've seen a lot of success from this company in the past, but Material Design takes the cake. At last year's I/O, Google shared minor updates to existing products but this year they seemed more focused. From the clean design to the more human-like feel, one may predict that Google is on its way to taking over the world (or maybe just our digital screens).