--- title: Blog - The DSM Group | Nicolette description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Nicolette ### Recent Posts by Nicolette: ## [Google's New Material Design](https://marketing.thedsmgroup.com/blog/googles-material-design) by [Nicolette](https://marketing.thedsmgroup.com/blog/author/nicolette), on 9:57 AM on July 3, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1205921992-png/blog-files/material_design_image.png)](https://marketing.thedsmgroup.com/blog/googles-material-design) It looks like Apple might have some competition. Google announced its new (and very impressive) material design at its most recent I/O in June. Let's just say, this new interface is a serious gamechanger.  We've seen a lot of success from this company in the past, but Material Design takes the cake. At last year's I/O, Google shared minor updates to existing products but this year they seemed more focused. From the clean design to the more human-like feel, one may predict that Google is on its way to taking over the world (or maybe just our digital screens).  [Continue Reading](https://marketing.thedsmgroup.com/blog/googles-material-design) Topics: [Creative](https://marketing.thedsmgroup.com/blog/topic/creative) ## [Are Ad Agencies Dying?](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) by [Nicolette](https://marketing.thedsmgroup.com/blog/author/nicolette), on 7:30 AM on June 10, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034385705-jpg/blog-files/imgres.jpg)](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) The digital era is completely revolutionizing the traditional [advertising agency](https://marketing.thedsmgroup.com/advertising) model. Methods such as [direct mail](https://marketing.thedsmgroup.com/advertising/direct-mail), [billboards](https://marketing.thedsmgroup.com/outdoor-advertising-agency-nj-ny-nyc), posters, [radio](https://marketing.thedsmgroup.com/advertising/radio) and [television](https://marketing.thedsmgroup.com/advertising/tv) commercials can be considered to some, as prehistoric practices or even ineffective. Today, social media, hash-tagging and mentioning have become mainstream ways to connect and share endless amounts of information with peers. With the ease and cost minimization of sharing via social media, it's no surprise that ad agencies are quickly adapting to these changing times. [Continue Reading](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [Billboard Advertising Costs in NJ](https://marketing.thedsmgroup.com/blog/billboard-advertising-costs-nj) by [Nicolette](https://marketing.thedsmgroup.com/blog/author/nicolette), on 9:20 AM on June 5, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1030225266-jpg/blog-files/images-2.jpg)](https://marketing.thedsmgroup.com/blog/billboard-advertising-costs-nj) As technology advances, traditional[ways of advertising](https://marketing.thedsmgroup.com/blog/most-effective-advertising) are becoming more and more outdated. Like those worn out jeans in the back of your closet that you just can't bring yourself to get rid of, traditional methods have seen better days. I know what you're thinking. You still hear plenty of radio ads, pass by countless billboards on the highway and might even pick up the newspaper (and actually read it) on Sundays when you have nothing better to do. Although I advocate more of an inbound approach, traditional methods, such as billboards, are still being used to reach target markets. [Continue Reading](https://marketing.thedsmgroup.com/blog/billboard-advertising-costs-nj) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/author/nicolette/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Advertising (25)](https://marketing.thedsmgroup.com/blog/topic/advertising) - [Culture (24)](https://marketing.thedsmgroup.com/blog/topic/culture) - [Social Media (21)](https://marketing.thedsmgroup.com/blog/topic/social-media) - [Marketing (20)](https://marketing.thedsmgroup.com/blog/topic/marketing) - [Inbound Marketing (17)](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) - [SEO (13)](https://marketing.thedsmgroup.com/blog/topic/seo) - [Content Marketing (11)](https://marketing.thedsmgroup.com/blog/topic/content-marketing) - [Website Design (11)](https://marketing.thedsmgroup.com/blog/topic/website-design) - [Tech (9)](https://marketing.thedsmgroup.com/blog/topic/tech) - [Apps (8)](https://marketing.thedsmgroup.com/blog/topic/apps) - [Featured (7)](https://marketing.thedsmgroup.com/blog/topic/featured) - [Startups (6)](https://marketing.thedsmgroup.com/blog/topic/startups) - [Wristband Revolution (6)](https://marketing.thedsmgroup.com/blog/topic/wristband-revolution) - [Branding (4)](https://marketing.thedsmgroup.com/blog/topic/branding) - [Creative (4)](https://marketing.thedsmgroup.com/blog/topic/creative) - [Events (4)](https://marketing.thedsmgroup.com/blog/topic/events) - [Mobile (2)](https://marketing.thedsmgroup.com/blog/topic/mobile) - [Reputation Management (2)](https://marketing.thedsmgroup.com/blog/topic/reputation-management) - [Agency Life (1)](https://marketing.thedsmgroup.com/blog/topic/agency-life) - [Conversion Rate Optimization (1)](https://marketing.thedsmgroup.com/blog/topic/conversion-rate-optimization) - [Email (1)](https://marketing.thedsmgroup.com/blog/topic/email) - [Public Relations (1)](https://marketing.thedsmgroup.com/blog/topic/public-relations) see all ### Blog Archive - [June 2014 (24)](https://marketing.thedsmgroup.com/blog/archive/2014/06) - [October 2014 (17)](https://marketing.thedsmgroup.com/blog/archive/2014/10) - [May 2014 (16)](https://marketing.thedsmgroup.com/blog/archive/2014/05) - [April 2013 (14)](https://marketing.thedsmgroup.com/blog/archive/2013/04) - [September 2014 (13)](https://marketing.thedsmgroup.com/blog/archive/2014/09) - [February 2015 (11)](https://marketing.thedsmgroup.com/blog/archive/2015/02) - [October 2013 (9)](https://marketing.thedsmgroup.com/blog/archive/2013/10) - [November 2014 (9)](https://marketing.thedsmgroup.com/blog/archive/2014/11) - [February 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/02) - [June 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/06) - [September 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/09) - [July 2014 (7)](https://marketing.thedsmgroup.com/blog/archive/2014/07) - [January 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/01) - [July 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/07) - [December 2014 (5)](https://marketing.thedsmgroup.com/blog/archive/2014/12) - [October 2012 (3)](https://marketing.thedsmgroup.com/blog/archive/2012/10) - [March 2013 (3)](https://marketing.thedsmgroup.com/blog/archive/2013/03) - [April 2014 (3)](https://marketing.thedsmgroup.com/blog/archive/2014/04) - [May 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/05) - [November 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/11) - [February 2014 (2)](https://marketing.thedsmgroup.com/blog/archive/2014/02) - [January 2015 (2)](https://marketing.thedsmgroup.com/blog/archive/2015/01) - [December 2012 (1)](https://marketing.thedsmgroup.com/blog/archive/2012/12) - [August 2013 (1)](https://marketing.thedsmgroup.com/blog/archive/2013/08) - [January 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/01) - [March 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/03) - [August 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/08) - [March 2015 (1)](https://marketing.thedsmgroup.com/blog/archive/2015/03) - [April 2017 (1)](https://marketing.thedsmgroup.com/blog/archive/2017/04) see all ### Contact **Your Company Name, Inc.** Street Address City, ST 00000 Call us: 1-800-COMPANY (800-000-0000) ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 DSM