When a business owner sees a negative review written about their services for the entire world to see it becomes their worst nightmare. The rise of online review sites has allowed for anyone to express their experiences, positive or negative, true or false, about any type of business.
According to Reputation.com a one-star difference in your rating can result in a nine percent difference in revenue. This means that an average three-star rating can bring forth an 18 percent difference in revenue than a five-star restaurant.
These reviews have a very significant impact on your business, so what do you do when your business has been criticized by a customer?