Although they cost almost nothing, email signatures can have a powerful effect on your brand. A cleverly crafted email signature will increase your professionalism and can give everyone from leads to established clients a chance to explore your personality on the web. A poorly crafted one will cause contacts to doubt your skills or judgement, or worse, it may even annoy them.
So how do you know how your email signature stacks up?
To keep your email signature in check, we recommend you follow these five core principles.