Blog

Do's and Don'ts of the Modern Business Card

I don't care how digital this age is, the next time you're at a networking event, I doubt you're going to tell the recruiter you're talking with to "@ ME!" While this may be appropriate at a college party (and for my sake, I really hope that it is), it just isn't in a professional setting.

Cue the oldest networking tool in the book: business cards.

Often forgotten, business cards are still a major feature of the professional world. Running around handing out an 8x11 resume isn't going to get you anywhere, but a standard-sized card has a much better chance of making it out of the pocket or wallet and onto the desk of someone important.

Topics: Branding Tech

Best Business Cards: Tips on Creating Unique & Creative Cards

 Who thought that a little piece of card stock could hold so much potential? Business cards are, sometimes unfortunately, a very important part of your company's brand. These rectangular pieces of paper can not only cause intensely painful paper cuts, but huge impacts for the marketing potential of your company.

People love to communicate, and direct marketing is a great way to do that. However, how does one remember important information about the contacts he or she has made after the conversation is over?

Topics: Branding

Failure: The Worst Super Bowl Commercials Of 2013

 

The 2013 Super Bowl was a great game with lots of juicy drama and almost epic comebacks... but it also gave fans a lot to talk about when it came to the worst commercials of the night. As a full-service ad agency, we're not short on opinions. Here are three ads that we think rubbed fans the wrong way.

Topics: Branding Advertising