--- title: "Failure: The Worst Super Bowl Commercials Of 2013" description: There were lots of great commercials during the Super Bowl...and then there were these ads...the worst Super Bowl Commercials of 2013. image: https://marketing.thedsmgroup.com/hs-fs/file-1034045110-jpg/blog-files/worst-superbowl-commercials-2013-300x168.jpg --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Failure: The Worst Super Bowl Commercials Of 2013 by [Jason Diller](https://marketing.thedsmgroup.com/blog/author/jason-diller), on 10:35 AM on February 5, 2013   ![Failure: The Worst Super Bowl Commercials Of 2013](https://marketing.thedsmgroup.com/hs-fs/file-1034045110-jpg/blog-files/worst-superbowl-commercials-2013-300x168.jpg?width=300&height=168&name=worst-superbowl-commercials-2013-300x168.jpg "Failure: The Worst Super Bowl Commercials Of 2013")The 2013 Super Bowl was a great game with lots of juicy drama and almost epic comebacks... but it also gave fans a lot to talk about when it came to the worst commercials of the night. As a full-service[ad agency](https://marketing.thedsmgroup.com/advertising), we're not short on opinions. Here are three ads that we think rubbed fans the wrong way. ## Calvin Klein We know that the Super Bowl halftime show was going to feature Beyonce, which meant that there was going to be a higher female audience. However, that doesn't mean that Calvin Klein has to show a male model in nothing but underwear for what seemed to be forever. This commercial made most of the male audience squemish. While Calvin Klein did trend on twitter for a short while, this ad received a lot of social media backlash and also finished close to the bottom on [USA Today's Ad Meter](http://admeter.usatoday.com/). ## Budweiser Black Crown Anheuser-Busch announced its new beer, Budweiser Black Crown, with two Super Bowl advertisements. Both were dull, dark, and a little creepy. Most beer commercials showed fun people having a fun time along with why their beer was the best. Budweiser's ads were more focused on what kind of people should drink Black Crown. Most of America is not "Trendy McTrend". Having young, upscale talent in dark clothing doesn't appeal to many Super Bowl viewers in terms of why they should drink a certain beer. [The USA Today ad meter](http://admeter.usatoday.com/) ranked both of these commercials in the bottom five. It's pretty clear that Super Bowl viewers want to see beer and fun living together, not a dark room with a dark man on a dark night. ## Go Daddy Go Daddy always tries to combine sexiness and humor to generate a reaction. The Washington Post called this commercial sexist and also stated this commercial was cruel towards unattractive people. [The USA Today ad meter](http://admeter.usatoday.com/) listed the make-out session as the worst Super Bowl ad this year. Which ad rubbed you the wrong way? Let us know in the comments below.   Topics: [Branding](https://marketing.thedsmgroup.com/blog/topic/branding) [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Advertising (25)](https://marketing.thedsmgroup.com/blog/topic/advertising) - [Culture (24)](https://marketing.thedsmgroup.com/blog/topic/culture) - [Social Media (21)](https://marketing.thedsmgroup.com/blog/topic/social-media) - [Marketing (20)](https://marketing.thedsmgroup.com/blog/topic/marketing) - [Inbound Marketing (17)](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) - [SEO (13)](https://marketing.thedsmgroup.com/blog/topic/seo) - [Content Marketing (11)](https://marketing.thedsmgroup.com/blog/topic/content-marketing) - [Website Design (11)](https://marketing.thedsmgroup.com/blog/topic/website-design) - [Tech (9)](https://marketing.thedsmgroup.com/blog/topic/tech) - [Apps (8)](https://marketing.thedsmgroup.com/blog/topic/apps) - [Featured (7)](https://marketing.thedsmgroup.com/blog/topic/featured) - [Startups (6)](https://marketing.thedsmgroup.com/blog/topic/startups) - [Wristband Revolution (6)](https://marketing.thedsmgroup.com/blog/topic/wristband-revolution) - [Branding (4)](https://marketing.thedsmgroup.com/blog/topic/branding) - [Creative (4)](https://marketing.thedsmgroup.com/blog/topic/creative) - [Events (4)](https://marketing.thedsmgroup.com/blog/topic/events) - [Mobile (2)](https://marketing.thedsmgroup.com/blog/topic/mobile) - [Reputation Management (2)](https://marketing.thedsmgroup.com/blog/topic/reputation-management) - [Agency Life (1)](https://marketing.thedsmgroup.com/blog/topic/agency-life) - [Conversion Rate Optimization (1)](https://marketing.thedsmgroup.com/blog/topic/conversion-rate-optimization) - [Email (1)](https://marketing.thedsmgroup.com/blog/topic/email) - [Public Relations (1)](https://marketing.thedsmgroup.com/blog/topic/public-relations) see all ### Blog Archive - [June 2014 (24)](https://marketing.thedsmgroup.com/blog/archive/2014/06) - [October 2014 (17)](https://marketing.thedsmgroup.com/blog/archive/2014/10) - [May 2014 (16)](https://marketing.thedsmgroup.com/blog/archive/2014/05) - [April 2013 (14)](https://marketing.thedsmgroup.com/blog/archive/2013/04) - [September 2014 (13)](https://marketing.thedsmgroup.com/blog/archive/2014/09) - [February 2015 (11)](https://marketing.thedsmgroup.com/blog/archive/2015/02) - [October 2013 (9)](https://marketing.thedsmgroup.com/blog/archive/2013/10) - [November 2014 (9)](https://marketing.thedsmgroup.com/blog/archive/2014/11) - [February 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/02) - [June 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/06) - [September 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/09) - [July 2014 (7)](https://marketing.thedsmgroup.com/blog/archive/2014/07) - [January 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/01) - [July 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/07) - [December 2014 (5)](https://marketing.thedsmgroup.com/blog/archive/2014/12) - [October 2012 (3)](https://marketing.thedsmgroup.com/blog/archive/2012/10) - [March 2013 (3)](https://marketing.thedsmgroup.com/blog/archive/2013/03) - [April 2014 (3)](https://marketing.thedsmgroup.com/blog/archive/2014/04) - [May 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/05) - [November 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/11) - [February 2014 (2)](https://marketing.thedsmgroup.com/blog/archive/2014/02) - [January 2015 (2)](https://marketing.thedsmgroup.com/blog/archive/2015/01) - [December 2012 (1)](https://marketing.thedsmgroup.com/blog/archive/2012/12) - [August 2013 (1)](https://marketing.thedsmgroup.com/blog/archive/2013/08) - [January 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/01) - [March 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/03) - [August 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/08) - [March 2015 (1)](https://marketing.thedsmgroup.com/blog/archive/2015/03) - [April 2017 (1)](https://marketing.thedsmgroup.com/blog/archive/2017/04) see all ### Contact **Your Company Name, Inc.** Street Address City, ST 00000 Call us: 1-800-COMPANY (800-000-0000) ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 DSM