I am a huge TV fan; my DVR is always recording multiple shows at once and sometimes it even takes me a few weeks to catch up. Although I might work at an advertising agency and commercials may pay my bills, I hate them. I watch a lot more TV than I have time for, so fast-forwarding through commercials saves me about 8 minutes on half-hour-long shows and about 18 minutes on hour-long shows. I know for a fact that I am not the only person who does this, and I am sure that advertisers are aware that we do this as well. Now more than ever, ad agencies have to come up with even more creative ways to get people to see their brand.
The World Series is just about to get started, so I thought I would use the analogy of hitting a home run in baseball to describe the importance of taking part in social media.