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Luke

Recent Posts by Luke:

Google Forms vs. SurveyMonkey

 In the final bout for the heavyweight championship of the world, we have SurveyMonkey vs Goooooogle Forms (crowd cheers). Let's get ready to rumbleeeeee...wait, what? Okay, so it may not be the heavyweight championship of the world, but if you're deciding which online survey to use, these two are unanimously the top contenders out there.

Topics: Tech

How Can Advertising Effectiveness Be Measured?

Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out.

However while there isn't a perfect method, methods do exist and we'll give you the bonafide way the top 1% of agencies use to measure advertising effectiveness for their clients.

Topics: Advertising

Best World Cup Advertising Campaigns

 

World Cup fever is upon us. The 3.2 billion people on this earth will be going nuts over the next month and half cheering on their national teams in the championship bracket of the world's most popular sport.

While the U.S. loves football, soccer (aka futbol) is basically the national sport of all other continents.Think about how much hype the Super Bowl gets, then magnify it for the entire world. The World Cup is the game of games, the king of kings, the gem of gems, the...you get it.

Topics: Advertising