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In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers.

Enter “growth hacking,” a concept related to traditional forms of marketing that instead explores atypical methods a company can utilize to gain top-of-the-line exposure with its target audience.

The professional networking site LinkedIn has been achieving high levels of popularity in recent years, hitting an impressive 200 million members at the start of 2013. This has caused more job seekers and recent college graduates to create accounts on this website in order to put their qualifications on display.

While uploading a profile picture is optional, employers like to see that there is a real person behind the skills and work experience exhibited on each page. The user’s photo is an afterthought on LinkedIn, but there is one new online job recruitment service where your brilliant, smiling face is the main selling point of your resume.

Twitter is well known as one of the ten most visited social media websites worldwide. No wonder why; it’s one of the fastest, most concise social media platforms out there. Anyone, from ordinary people to major corporations, can post updates and communicate using 140 characters at a time. And now, they’ve expanded their options to include video.

Recently, Twitter purchased Vine, an application that enables recording and sharing six-second videos, sometimes called Vines. What can’t be said in 140 characters can now be captured on video for all your friends and followers to see.