--- title: Blog - The DSM Group | Startups description: Startups | Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## [How To Help Your Client Figure Out Their Customer Acquisition Cost](https://marketing.thedsmgroup.com/blog/customer-acquisition-cost) by [Caitlyn](https://marketing.thedsmgroup.com/blog/author/caitlyn), on 9:46 AM on October 29, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1966412945.png)](https://marketing.thedsmgroup.com/blog/customer-acquisition-cost) In the business world, counting costs is all part of the game, there's no way around it. Whether it's the cost of paper clips, replacing chairs or buying new computers, every dime you spend can make or break your bottom line. Some of these costs are easy to calculate but others... not so much. The cost of customer acquisition (COCA) or more commonly known as the customer acquisition cost (CAC) falls into the "not-so-easy to calculate" category because the process involves more than just reading the price tag. Whether you're a business owner, a [marketing agency](https://marketing.thedsmgroup.com/marketing-agency-nj) or a B2C company looking to better inform your clients, the more you know about CAC and how to calculate it, the better off you'll be! Okay, I know what you're thinking... it's hard enough to keep up with all the business acronyms and now they expect me to learn a formula to go with it?? But stop worrying, that's why we're here! [Continue Reading](https://marketing.thedsmgroup.com/blog/customer-acquisition-cost) Topics: [Startups](https://marketing.thedsmgroup.com/blog/topic/startups) ## [How to Calculate Customer Acquisition Cost](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) by [Luke](https://marketing.thedsmgroup.com/blog/author/luke), on 4:43 PM on July 28, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-1344399890.jpg)](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) Customer Acquisition Cost (the cost that comes with acquiring a new customer) aka CAC, is the number one cause of death to new startup companies across the globe. In fact, over 30% of new companies fail within the first two years because of the high [cost of acquiring new customers](https://marketing.thedsmgroup.com/blog/customer-acquisition-cost) and about 50% fail within the first five years.  [Continue Reading](https://marketing.thedsmgroup.com/blog/how-to-calculate-customer-acquisition-cost) Topics: [Startups](https://marketing.thedsmgroup.com/blog/topic/startups) ## [10 Most Effective Kickstarter Videos](https://marketing.thedsmgroup.com/blog/most-effective-kickstarter-videos) by [Maggie](https://marketing.thedsmgroup.com/blog/author/maggie), on 2:51 PM on July 21, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1295858363-png/BLOG_IMAGES/3Doodler.png)](https://marketing.thedsmgroup.com/blog/most-effective-kickstarter-videos) If you consider yourself a modern day MacGyver, what's a better way to show off your invention than creating a Kickstarter campaign? An important element of any Kickstarter project is to engage audiences with an effective video. While you might be able to create a killer product, [generating engaging content](https://marketing.thedsmgroup.com/content-marketing) will help it off the ground. Many successful campaigns know how to use Kickstarter to market their project.  [Continue Reading](https://marketing.thedsmgroup.com/blog/most-effective-kickstarter-videos) Topics: [Startups](https://marketing.thedsmgroup.com/blog/topic/startups) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/topic/startups/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Advertising (25)](https://marketing.thedsmgroup.com/blog/topic/advertising) - [Culture (24)](https://marketing.thedsmgroup.com/blog/topic/culture) - [Social Media (21)](https://marketing.thedsmgroup.com/blog/topic/social-media) - [Marketing (20)](https://marketing.thedsmgroup.com/blog/topic/marketing) - [Inbound Marketing (17)](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) - [SEO (13)](https://marketing.thedsmgroup.com/blog/topic/seo) - [Content Marketing (11)](https://marketing.thedsmgroup.com/blog/topic/content-marketing) - [Website Design (11)](https://marketing.thedsmgroup.com/blog/topic/website-design) - [Tech (9)](https://marketing.thedsmgroup.com/blog/topic/tech) - [Apps (8)](https://marketing.thedsmgroup.com/blog/topic/apps) - [Featured (7)](https://marketing.thedsmgroup.com/blog/topic/featured) - [Startups (6)](https://marketing.thedsmgroup.com/blog/topic/startups) - [Wristband Revolution (6)](https://marketing.thedsmgroup.com/blog/topic/wristband-revolution) - [Branding (4)](https://marketing.thedsmgroup.com/blog/topic/branding) - [Creative (4)](https://marketing.thedsmgroup.com/blog/topic/creative) - [Events (4)](https://marketing.thedsmgroup.com/blog/topic/events) - [Mobile (2)](https://marketing.thedsmgroup.com/blog/topic/mobile) - [Reputation Management (2)](https://marketing.thedsmgroup.com/blog/topic/reputation-management) - [Agency Life (1)](https://marketing.thedsmgroup.com/blog/topic/agency-life) - [Conversion Rate Optimization (1)](https://marketing.thedsmgroup.com/blog/topic/conversion-rate-optimization) - [Email (1)](https://marketing.thedsmgroup.com/blog/topic/email) - [Public Relations (1)](https://marketing.thedsmgroup.com/blog/topic/public-relations) see all ### Blog Archive - [June 2014 (24)](https://marketing.thedsmgroup.com/blog/archive/2014/06) - [October 2014 (17)](https://marketing.thedsmgroup.com/blog/archive/2014/10) - [May 2014 (16)](https://marketing.thedsmgroup.com/blog/archive/2014/05) - [April 2013 (14)](https://marketing.thedsmgroup.com/blog/archive/2013/04) - [September 2014 (13)](https://marketing.thedsmgroup.com/blog/archive/2014/09) - [February 2015 (11)](https://marketing.thedsmgroup.com/blog/archive/2015/02) - [October 2013 (9)](https://marketing.thedsmgroup.com/blog/archive/2013/10) - [November 2014 (9)](https://marketing.thedsmgroup.com/blog/archive/2014/11) - [February 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/02) - [June 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/06) - [September 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/09) - [July 2014 (7)](https://marketing.thedsmgroup.com/blog/archive/2014/07) - [January 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/01) - [July 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/07) - [December 2014 (5)](https://marketing.thedsmgroup.com/blog/archive/2014/12) - [October 2012 (3)](https://marketing.thedsmgroup.com/blog/archive/2012/10) - [March 2013 (3)](https://marketing.thedsmgroup.com/blog/archive/2013/03) - [April 2014 (3)](https://marketing.thedsmgroup.com/blog/archive/2014/04) - [May 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/05) - [November 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/11) - [February 2014 (2)](https://marketing.thedsmgroup.com/blog/archive/2014/02) - [January 2015 (2)](https://marketing.thedsmgroup.com/blog/archive/2015/01) - [December 2012 (1)](https://marketing.thedsmgroup.com/blog/archive/2012/12) - [August 2013 (1)](https://marketing.thedsmgroup.com/blog/archive/2013/08) - [January 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/01) - [March 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/03) - [August 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/08) - [March 2015 (1)](https://marketing.thedsmgroup.com/blog/archive/2015/03) - [April 2017 (1)](https://marketing.thedsmgroup.com/blog/archive/2017/04) see all ### Contact **Your Company Name, Inc.** Street Address City, ST 00000 Call us: 1-800-COMPANY (800-000-0000) ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 DSM