--- title: Blog - The DSM Group | Kelsey description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Kelsey ### Recent Posts by Kelsey: ## [6 Reasons Why You Should Hire an Advertising Agency](https://marketing.thedsmgroup.com/blog/hire-advertising-agency) by [Kelsey](https://marketing.thedsmgroup.com/blog/author/kelsey), on 9:22 AM on August 19, 2013 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034048270-jpg/blog-files/reasons-to-hire-an-advertising-agency.jpg)](https://marketing.thedsmgroup.com/blog/hire-advertising-agency) Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an [advertising agency](https://marketing.thedsmgroup.com/advertising) has probably crossed your mind. Are you limiting your business by doing your own promotions? Is now the time to finally make the jump to approach an agency? Yes and yes! There are infinite reasons why an advertising agency is the best move for your company, and we have wrangled six of the best ones below: [Continue Reading](https://marketing.thedsmgroup.com/blog/hire-advertising-agency) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [The Fool-Proof Guide to Clickable Blog Titles](https://marketing.thedsmgroup.com/blog/blog-titles-guide) by [Kelsey](https://marketing.thedsmgroup.com/blog/author/kelsey), on 12:13 PM on July 22, 2013 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034048200-jpg/blog-files/fool-proof-guide-to-clickable-blog-titles.jpg)](https://marketing.thedsmgroup.com/blog/blog-titles-guide) You have been running a solid blog. You have embraced [content marketing](https://marketing.thedsmgroup.com/content-marketing). But while you’re posting up a storm and creating killer content, you feel that something is missing… a reliable audience. No matter how awesome the blog you’re running is, it doesn’t matter if people aren’t motivated to read it. You need your potential audience to click through to your page, but how? While people are lectured not to judge a book by its cover, make no mistake—they sure are judging your blog post by its title. The title of your post is what drives readers to your blog and is the deciding factor of whether someone chooses to stay with you or abandons ship. [Continue Reading](https://marketing.thedsmgroup.com/blog/blog-titles-guide) Topics: [Inbound Marketing](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) ## [Advertising Agency vs. Marketing Agency](https://marketing.thedsmgroup.com/blog/advertising-agency-vs-marketing-agency) by [Kelsey](https://marketing.thedsmgroup.com/blog/author/kelsey), on 11:59 AM on July 1, 2013 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034047890-jpg/blog-files/marketing-agency-vs-advertising-agency-.jpg)](https://marketing.thedsmgroup.com/blog/advertising-agency-vs-marketing-agency) Whether you are a freshly established New Jersey business or a seasoned player within your industry, you may have realized that it’s time to up the ante and continuing building your audience. With all the different ways companies are getting their names out there, it is not an easy feat to figure out which path is the best for you and your needs. When discussing hiring outside professionals, the terms “[marketing agency](https://marketing.thedsmgroup.com/marketing-agency-nj)” and “[advertising agency](https://marketing.thedsmgroup.com/advertising)” are mentioned most often. Okay, so they both exist and deal in some way with promotions and company growth… but what does that mean for you? [Continue Reading](https://marketing.thedsmgroup.com/blog/advertising-agency-vs-marketing-agency) Topics: [Marketing](https://marketing.thedsmgroup.com/blog/topic/marketing) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/author/kelsey/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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