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Predicting the Future of Advertising Agencies

Anyone who is trying to break into the advertising industry right now (hey, that's me!) is probably wishing they had a 'back to the future' button.

It's starting to seem like no matter how quickly you process information about advertising, it becomes irrelevant before you're able to put it to use.

So are you getting yourself into something that is like quicksand, something that will backfire on you before you can say inbound marketing?

Topics: Advertising

Examples of Native Advertising

Contrary to popular belief, native advertising has absolutely nothing to do with how cavemen used to generate consumer interest in their mammoth skin pelts (although that could have arguably been a cooler article). So, will the real native advertising please stand up?
Topics: Advertising

Native Advertising vs. Content Marketing

 

Do you remember learning about mutualism in science class? If the term isn’t clicking, clearly your 4th grade science teacher didn’t do her job (just kidding to all the science teachers out there).

Mutualism is any relationship where both individuals (in this case concepts) benefit in some way. If you’re wondering why I’m giving you a science lesson (don’t worry I have a point) it describes the relationship between native advertising and content marketing.

Topics: Advertising