--- title: Blog - The DSM Group (25) description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. (25) --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## [How Can Advertising Effectiveness Be Measured?](https://marketing.thedsmgroup.com/blog/advertising-effectiveness) by [Luke](https://marketing.thedsmgroup.com/blog/author/luke), on 6:33 AM on June 11, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034386460-png/blog-files/dartboard-300x225.png)](https://marketing.thedsmgroup.com/blog/advertising-effectiveness) Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out. However while there isn't a perfect method, methods do exist and we'll give you the bonafide way the top 1% of agencies use to measure [advertising effectiveness](https://marketing.thedsmgroup.com/advertising) for their clients. [Continue Reading](https://marketing.thedsmgroup.com/blog/advertising-effectiveness) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [Do's and Don'ts of the Modern Business Card](https://marketing.thedsmgroup.com/blog/modern-business-card) by [Elizabeth](https://marketing.thedsmgroup.com/blog/author/elizabeth), on 12:49 PM on June 10, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034387255-jpg/blog-files/images-1.jpg)](https://marketing.thedsmgroup.com/blog/modern-business-card) I don't care how digital this age is, the next time you're at a networking event, I doubt you're going to tell the recruiter you're talking with to "@ ME!" While this may be appropriate at a college party (and for my sake, I really hope that it is), it just isn't in a professional setting. Cue the oldest networking tool in the book: business cards. Often forgotten, business cards are still a major feature of the professional world. Running around handing out an 8x11 resume isn't going to get you anywhere, but a standard-sized card has a much better chance of making it out of the pocket or wallet and onto the desk of someone important. [Continue Reading](https://marketing.thedsmgroup.com/blog/modern-business-card) Topics: [Branding](https://marketing.thedsmgroup.com/blog/topic/branding) [Tech](https://marketing.thedsmgroup.com/blog/topic/tech) ## [Are Ad Agencies Dying?](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) by [Nicolette](https://marketing.thedsmgroup.com/blog/author/nicolette), on 7:30 AM on June 10, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1034385705-jpg/blog-files/imgres.jpg)](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) The digital era is completely revolutionizing the traditional [advertising agency](https://marketing.thedsmgroup.com/advertising) model. Methods such as [direct mail](https://marketing.thedsmgroup.com/advertising/direct-mail), [billboards](https://marketing.thedsmgroup.com/outdoor-advertising-agency-nj-ny-nyc), posters, [radio](https://marketing.thedsmgroup.com/advertising/radio) and [television](https://marketing.thedsmgroup.com/advertising/tv) commercials can be considered to some, as prehistoric practices or even ineffective. Today, social media, hash-tagging and mentioning have become mainstream ways to connect and share endless amounts of information with peers. With the ease and cost minimization of sharing via social media, it's no surprise that ad agencies are quickly adapting to these changing times. [Continue Reading](https://marketing.thedsmgroup.com/blog/ad-agencies-dying) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) [Previous Page](https://marketing.thedsmgroup.com/blog/page/24) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/page/26) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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