Luke, on 6:33 AM on June 11, 2014
Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out.
However while there isn't a perfect method, methods do exist and we'll give you the bonafide way the top 1% of agencies use to measure advertising effectiveness for their clients.
Elizabeth, on 12:49 PM on June 10, 2014
I don't care how digital this age is, the next time you're at a networking event, I doubt you're going to tell the recruiter you're talking with to "@ ME!" While this may be appropriate at a college party (and for my sake, I really hope that it is), it just isn't in a professional setting.
Cue the oldest networking tool in the book: business cards.
Often forgotten, business cards are still a major feature of the professional world. Running around handing out an 8x11 resume isn't going to get you anywhere, but a standard-sized card has a much better chance of making it out of the pocket or wallet and onto the desk of someone important.
Nicolette, on 7:30 AM on June 10, 2014
The digital era is completely revolutionizing the traditional advertising agency model. Methods such as direct mail, billboards, posters, radio and television commercials can be considered to some, as prehistoric practices or even ineffective.
Today, social media, hash-tagging and mentioning have become mainstream ways to connect and share endless amounts of information with peers.
With the ease and cost minimization of sharing via social media, it's no surprise that ad agencies are quickly adapting to these changing times.