Blog

Super Bowl Advertising Rates for 2015

After an anticlimactic end to the 2013-2014 NFL season (shout out to my man Peyton - no need for subtlety on that one), fans can only pray that both teams will actually show up to play in Super Bowl XLIX.

With the big game a distant seven months away, it may be a little early for you to start loading up on wings and five-layer dip (although both are arguably essential components of the food pyramid year round). 

Topics: Advertising

Predicting the Future of Advertising Agencies

Anyone who is trying to break into the advertising industry right now (hey, that's me!) is probably wishing they had a 'back to the future' button.

It's starting to seem like no matter how quickly you process information about advertising, it becomes irrelevant before you're able to put it to use.

So are you getting yourself into something that is like quicksand, something that will backfire on you before you can say inbound marketing?

Topics: Advertising

Examples of Native Advertising

Contrary to popular belief, native advertising has absolutely nothing to do with how cavemen used to generate consumer interest in their mammoth skin pelts (although that could have arguably been a cooler article). So, will the real native advertising please stand up?
Topics: Advertising