Luke, on 7:30 AM on June 12, 2014
In the final bout for the heavyweight championship of the world, we have SurveyMonkey vs Goooooogle Forms (crowd cheers). Let's get ready to rumbleeeeee...wait, what? Okay, so it may not be the heavyweight championship of the world, but if you're deciding which online survey to use, these two are unanimously the top contenders out there.
Elizabeth, on 7:10 AM on June 12, 2014
It's really a heartwarming thing when we get some reassurance that human intelligence is still important. Even if it's technology that is reminding us that we're still needed. For what, you ask? For surveying.
At the rate we're pulling in and analyzing data these days, it's just no longer practical to go door-to-door, randomly dial or send out snail mail surveys and questionnaires to collect it. So what do we do to fill this void? We technology-worshippers turn to our only hope: technology.
Luke, on 6:33 AM on June 11, 2014
Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out.
However while there isn't a perfect method, methods do exist and we'll give you the bonafide way the top 1% of agencies use to measure advertising effectiveness for their clients.