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Being that the Internet has evolved and allowed for so much feedback from users over the years, it has made it very easy to turn any idea into a reality.

When deciding to make a website, creating it may be as simple as when you convince yourself you deserved that second helping of dinner since you took the stairs to the second floor and not the elevator. However, attracting website traffic is the big issue website creators face.

So you have a beautiful new website, now what do you do you? The first step is to optimize it. To have a successful business online, you have to understand the basic pillars of marketing starting with inbound marketing.

In the HubSpot Buyer Persona Webinar Series, they define personas as archetypes that describe the various goals and observe behavior patterns among potential users and customers. Now before you try to convince yourself you fully understand that definition and know what this it is, let me explain. Buyer personas are 100 percent necessary in order to have a high customer satisfaction rating and an impeccable relationship with customers.

Personas are based off of a group of people who have similar views on the products they buy as well as similar lifestyles, behaviors and attitudes. These similarities allow companies to improve their marketing toward that specific group of people and create products that those customers will use based on their preferences and goals.

Now that you have some insight on what a persona is, it’s time to get a little bit more in-depth.

Whether you are a freshly established New Jersey business or a seasoned player within your industry, you may have realized that it’s time to up the ante and continuing building your audience. With all the different ways companies are getting their names out there, it is not an easy feat to figure out which path is the best for you and your needs.

When discussing hiring outside professionals, the terms “marketing agency” and “advertising agency” are mentioned most often. Okay, so they both exist and deal in some way with promotions and company growth… but what does that mean for you?