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Whether you are a freshly established New Jersey business or a seasoned player within your industry, you may have realized that it’s time to up the ante and continuing building your audience. With all the different ways companies are getting their names out there, it is not an easy feat to figure out which path is the best for you and your needs.

When discussing hiring outside professionals, the terms “marketing agency” and “advertising agency” are mentioned most often. Okay, so they both exist and deal in some way with promotions and company growth… but what does that mean for you?

In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers.

Enter “growth hacking,” a concept related to traditional forms of marketing that instead explores atypical methods a company can utilize to gain top-of-the-line exposure with its target audience.

It’s no lie that the ever-changing and growing world of marketing is very complex, especially for those who have not dedicated their careers to the industry.

For businesses both large and small, proper marketing is a must. However, with all of the new and old methods of getting a company’s name out there, there can be a lot of confusion about where to first test the waters.