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In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers.

Enter “growth hacking,” a concept related to traditional forms of marketing that instead explores atypical methods a company can utilize to gain top-of-the-line exposure with its target audience.

It’s no lie that the ever-changing and growing world of marketing is very complex, especially for those who have not dedicated their careers to the industry.

For businesses both large and small, proper marketing is a must. However, with all of the new and old methods of getting a company’s name out there, there can be a lot of confusion about where to first test the waters.

If you have the ambition of getting a good job at a marketing agency or advertising agency after you graduate college, finding a marketing internship is necessary. Potential employers are not solely focused on your knowledge of the material but also your experience in the field. An internship is the best way to gain that experience and give you huge advantage when applying for jobs.