Blog

As a new week begins, we bring to you the most popular inbound marketing trends from the last seven days based on the number of social shares. Use this as a resource to stay up-to-date on everything from content marketing and social media tactics to website design and analytics.

"The Purpose of Repurposing Content"

The idea of repurposing content seems pretty self-explanatory, but how many businesses are actually practicing this inbound marketing method successfully? In this article, HubSpot's Head of Email Marketing and Lead Nurturing, Niti Shah, first clears up the differences between revamping content and repurposing content. She then explores how to use repurposed content to reach leads in different persona segments and varying stages of the buyer's journey.

What's the difference between content marketing and inbound marketing? Aren't they the same thing? Don't they provide the same results? These are all valid questions.

When I was asked to explain the difference between the two, and couldn't, I delved into further research.

Here are the facts.

Does your business blog? If not, it's time to get started! Yes I know what your saying, "I really don't need anything else added to my plate right now," and, "Why should I care about business blogging?"

Well, business blogging is one of the most valuable tools that your company has to engage with customers. It's a great way to share news with customers, potential customers, employees and suppliers. Having a static website is just not enough anymore.