Blog

The Fool-Proof Guide to Clickable Blog Titles

You have been running a solid blog. You have embraced content marketing. But while you’re posting up a storm and creating killer content, you feel that something is missing… a reliable audience.

No matter how awesome the blog you’re running is, it doesn’t matter if people aren’t motivated to read it. You need your potential audience to click through to your page, but how?

While people are lectured not to judge a book by its cover, make no mistake—they sure are judging your blog post by its title. The title of your post is what drives readers to your blog and is the deciding factor of whether someone chooses to stay with you or abandons ship.

Topics: Inbound Marketing

Inbound Marketing vs. Outbound Marketing: Which is Best for My Business?

It’s no lie that the ever-changing and growing world of marketing is very complex, especially for those who have not dedicated their careers to the industry.

For businesses both large and small, proper marketing is a must. However, with all of the new and old methods of getting a company’s name out there, there can be a lot of confusion about where to first test the waters.

Topics: Marketing Inbound Marketing

Landing Page Conversion Forms: Design & Optimization

Those lead forms that customers see day in and day out across the web are much more important than many realize. Some phenomenal research has been done that has at the very least set the boundaries that can lead to an increase in leads and in turn hopefully happiness in the office. Some of the things our marketing agency considers to be common sense questions or required information is actually the reason your leads are suffering.

Topics: Website Design Conversion Rate Optimization Inbound Marketing