You have been running a solid blog. You have embraced content marketing. But while you’re posting up a storm and creating killer content, you feel that something is missing… a reliable audience.
No matter how awesome the blog you’re running is, it doesn’t matter if people aren’t motivated to read it. You need your potential audience to click through to your page, but how?
While people are lectured not to judge a book by its cover, make no mistake—they sure are judging your blog post by its title. The title of your post is what drives readers to your blog and is the deciding factor of whether someone chooses to stay with you or abandons ship.