--- title: Blog - The DSM Group | Carol description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Carol ### Recent Posts by Carol: ## [Inbound Marketing Trends - April 21, 2014](https://marketing.thedsmgroup.com/blog/inbound-marketing-trends-april-21-2014) by [Carol](https://marketing.thedsmgroup.com/blog/author/carol), on 10:00 AM on April 21, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1030068546-jpg/blog-files/repurpose-definition.jpg)](https://marketing.thedsmgroup.com/blog/inbound-marketing-trends-april-21-2014) As a new week begins, we bring to you the most popular inbound marketing trends from the last seven days based on the number of social shares. Use this as a resource to stay up-to-date on everything from content marketing and social media tactics to website design and analytics. ## ["The Purpose of Repurposing Content"](http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content) The idea of [repurposing content](http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content) seems pretty self-explanatory, but how many businesses are actually practicing this [inbound marketing](https://marketing.thedsmgroup.com/marketing-agency-nj) method successfully? In this article, HubSpot's Head of Email Marketing and Lead Nurturing, Niti Shah, first clears up the differences between revamping content and repurposing content. She then explores how to use [repurposed content](http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content) to reach leads in different persona segments and varying stages of the buyer's journey. [Continue Reading](https://marketing.thedsmgroup.com/blog/inbound-marketing-trends-april-21-2014) Topics: [Inbound Marketing](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) ## [BuzzSumo Review: A Great Tool for Content Marketing](https://marketing.thedsmgroup.com/blog/buzzsumo-review) by [Carol](https://marketing.thedsmgroup.com/blog/author/carol), on 10:48 AM on April 14, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1030068386-png/blog-files/screen-shot-2014-04-14-at-11.53.26-am-1024x491.png)](https://marketing.thedsmgroup.com/blog/buzzsumo-review) [Content marketing](https://marketing.thedsmgroup.com/content-marketing) is emerging as a highly valuable practice for businesses and brands. Producing consistently exciting, educational material is a round-the-clock job. It's expected that even the greatest content marketers are sometimes at a loss for their next topic. That's where [BuzzSumo](http://buzzsumo.com/) comes in. A social media curation tool that provides insight into the most popular content and influencers online, BuzzSumo is the perfect sidekick to help content marketers stay on top of their game. [Continue Reading](https://marketing.thedsmgroup.com/blog/buzzsumo-review) Topics: [Social Media](https://marketing.thedsmgroup.com/blog/topic/social-media) [Content Marketing](https://marketing.thedsmgroup.com/blog/topic/content-marketing) ## [Website Design Dont's - An Agency's Advice](https://marketing.thedsmgroup.com/blog/website-design-dos-donts) by [Carol](https://marketing.thedsmgroup.com/blog/author/carol), on 8:43 AM on April 7, 2014 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/file-1030068216-png/blog-files/48a19450-2524-4d59-8721-29b839313bc0_zpsae26aca0.png)](https://marketing.thedsmgroup.com/blog/website-design-dos-donts)   [Website design](https://marketing.thedsmgroup.com/website-design) is crucial in establishing a solid presence for your business on the Internet. A well-designed website serves as your virtual storefront and is the best marketing tool you have. It builds brand trust and helps your customers decide your business is worth their hard-earned dollars. As web searchers ourselves, we've encountered countless user experience issues, but often these memories get thrown out the window when it comes to designing your own website. There are also website design problems that the average person would not even think of. Consult this list to build a killer website design and ensure optimal user experience. [Continue Reading](https://marketing.thedsmgroup.com/blog/website-design-dos-donts) Topics: [Website Design](https://marketing.thedsmgroup.com/blog/topic/website-design) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/author/carol/page/2) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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