Elizabeth, on 12:34 PM on June 3, 2014
Every business owner wonders if the money they are funneling into advertising costs are really making the return they desire. Although it is much easier to measure results now than it was say, 10 years ago, the abstractness of it all is still present.
Elizabeth, on 1:14 PM on June 2, 2014
The reality of Mad Men is long gone...well, kind of. Madison Avenue was the headquarters of all things advertising for decades. With the new wave of marketing and advertising platforms, its many offices have since dispersed. Restaurants and high-end fashion houses haven taken their place, and less and less were found on the classic Mad Ave.
However, the sun hasn't completely set on Madison Avenue advertising; for those of you looking for your high-end agency in the concrete jungle (where dreams ads are made oooh), they're still there and waiting to wow you with their high-caliber portfolios and capabilities. Here's a list of the top 15. It's numbered in the direction of midtown to uptown; for you non-New Yorkers, that is the little numbers to the big numbers. For those of you who still don't get it, then GoogleMaps is your new BFF for this one.
Kelsey, on 9:22 AM on August 19, 2013
Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional strategy, the thought of hiring an advertising agency has probably crossed your mind.
Are you limiting your business by doing your own promotions? Is now the time to finally make the jump to approach an agency? Yes and yes! There are infinite reasons why an advertising agency is the best move for your company, and we have wrangled six of the best ones below: