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You hear your professors and peers say over and over again how important it is in the marketing, advertising, public relations and communications industries to get internships while attending college.

Internships not only put you ahead of your competition for the post-grad job search, but they also provide valuable insight into the industry in which you plan to dedicate your future career.

Taking you out of the classroom and placing you in real-life settings where your studies are brought to life, internships put you in action and let you see what roles are right for you.

Between creative, digital, media buying and specialized advertising, selecting the right advertising agency in New Jersey to promote your business across a variety of mediums can seem a little daunting.

Instead of picking and choosing a handful of agencies with different fortes, your business should instead turn to one office that is well-versed in all jacks of the trade: the full-service advertising agency.

According to a study by the Pew Research Center, about 85 percent of American women and 84 percent of American men use the internet.

With these kinds of numbers, it’s no wonder that businesses are adopting their traditional advertising and marketing to include an expanded presence in the digital world.

If you’re asking yourself whether to make the leap forward to establish a truly effective, professional online presence, the answer is a resounding yes. Your competitors are doing it, and they could be one Google search away from winning a client over your business.

Never fear. We at The DSM Group have compiled important points for you to consider when hiring an online advertising agency to best benefit your company.