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As technology advances, traditional ways of advertising are becoming more and more outdated. Like those worn out jeans in the back of your closet that you just can't bring yourself to get rid of, traditional methods have seen better days.

I know what you're thinking. You still hear plenty of radio ads, pass by countless billboards on the highway and might even pick up the newspaper (and actually read it) on Sundays when you have nothing better to do. Although I advocate more of an inbound approach, traditional methods, such as billboards, are still being used to reach target markets.

Ever wonder how that one competitor does so well advertising? Have you considered where your competition is placing ads on the web? Admit it, these are questions that have popped into your head at least once or twice while blogging or brainstorming marketing strategies.

Believe it or not, you do not need to be a member of the Secret Service to discover the search optimization keywords and marketing tactics your competition is using. In fact, it is quite simple to unmask the secret behind utilizing SEO and monitoring mentions, social media and website traffic. Here it is folks, the cat's out of the bag.

I’m sure you came to this post to find out if advertising really works. Well the answer isn’t that simple, it depends.

Advertising is a slippery slope, what works for one business might not work for another. Advertising is trial and error. Learn from your mistakes (or others)!