--- title: Blog - The DSM Group (5) description: Hey there...we create amazing content on our blog. Subscribe and find out why we're fast becoming thought leaders in the crowded marketing industry. (5) --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## [Super Bowl Copyright & Trademark Infringement; An Advertiser's Gameplan](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) by [Katelyn Schweighardt](https://marketing.thedsmgroup.com/blog/author/katelyn-schweighardt), on 9:41 AM on February 4, 2015 [![{ content.name }}](http://142.4.30.213/~thedsmgr/wp-content/uploads/superbowl-300x300.jpg)](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) It's that time of year again, so grab some chips and dip and a beer (or two) and head to the big screen (but not too big) for "The Big Game." Be careful, using the word "[Super Bowl](http://www.nfl.com/superbowl/48)" is prohibited, because the NFL has trademarked it and if they believe you have affiliated yourself with or otherwise sponsored or endorsed promotions using the Super Bowl trademark, you will most likely be found liable for trademark infringement. Now I know what you're thinking, "Can a brand really not use the term Superbowl?" This creates a likelihood for consumer confusion within advertising and marketing companies, but as Marshawn Lynch knows, the NFL does not back down when it comes to breaking the rules, so proceed with caution when creating a SuperBowl-based campaign. [Continue Reading](https://marketing.thedsmgroup.com/super-bowl-copyright-infringement-2015) Topics: [Advertising](https://marketing.thedsmgroup.com/blog/topic/advertising) ## [Meet Kailee "Fiesty" Gori: One of Our New Interns](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-kailee) by [Kailee](https://marketing.thedsmgroup.com/blog/author/kailee), on 4:01 PM on January 28, 2015 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-2449650794.jpg)](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-kailee) My name is Kailee Gori and I love Quest Bars, craft beer, the word “rude,” dogs, Harry Potter and the NY Giants.  [Continue Reading](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-kailee) Topics: [Culture](https://marketing.thedsmgroup.com/blog/topic/culture) ## [Meet Blake "Bah-Lak-Ay" Corrao: One of Our New Interns](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-blake) by [Blake Corrao](https://marketing.thedsmgroup.com/blog/author/blake-corrao), on 3:10 PM on January 28, 2015 [![{ content.name }}](https://marketing.thedsmgroup.com/hs-fs/hub/211174/file-2406296645.jpg)](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-blake) Hello! I'm Blake Corrao and I'm one of The DSM Group's new interns for the Spring 2015 semester.  [Continue Reading](https://marketing.thedsmgroup.com/blog/marketing-internship-nj-blake) [Previous Page](https://marketing.thedsmgroup.com/blog/page/4) [All Posts](https://marketing.thedsmgroup.com/blog/all) [Next Page](https://marketing.thedsmgroup.com/blog/page/6) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. 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