Rachel, on 12:27 PM on February 4, 2015
Hey, hey, hey! I’m Rachel and according to T-Swift you could say that I’m feelin’ 22 and mostly shake everything off. I’m 100% Dutch and come from a very large, loving family. Yes, it’s true what they (we) say, “If you ain’t Dutch, you ain’t much.” As one of the new, obviously cool, interns here at The DSM Group I wasn’t too sure what to expect, but after being here a few short but sweet weeks, I’m positive I made the right decision.
Kailee, on 10:03 AM on February 4, 2015
Darren Magarro, founder and President of The DSM Group, was recognized at the 2015 SmartCEO's Future 50 Awards in New York City.
Katelyn Schweighardt, on 9:41 AM on February 4, 2015
It's that time of year again, so grab some chips and dip and a beer (or two) and head to the big screen (but not too big) for "The Big Game."
Be careful, using the word "Super Bowl" is prohibited, because the NFL has trademarked it and if they believe you have affiliated yourself with or otherwise sponsored or endorsed promotions using the Super Bowl trademark, you will most likely be found liable for trademark infringement.
Now I know what you're thinking, "Can a brand really not use the term Superbowl?" This creates a likelihood for consumer confusion within advertising and marketing companies, but as Marshawn Lynch knows, the NFL does not back down when it comes to breaking the rules, so proceed with caution when creating a SuperBowl-based campaign.