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In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers.

Enter “growth hacking,” a concept related to traditional forms of marketing that instead explores atypical methods a company can utilize to gain top-of-the-line exposure with its target audience.

According to a study by the Pew Research Center, about 85 percent of American women and 84 percent of American men use the internet.

With these kinds of numbers, it’s no wonder that businesses are adopting their traditional advertising and marketing to include an expanded presence in the digital world.

If you’re asking yourself whether to make the leap forward to establish a truly effective, professional online presence, the answer is a resounding yes. Your competitors are doing it, and they could be one Google search away from winning a client over your business.

Never fear. We at The DSM Group have compiled important points for you to consider when hiring an online advertising agency to best benefit your company.

Last night The DSM Group attended the 45th Annual Jersey Awards at the Palisadium in Cliffside Park, NJ. It was a night filled with excitement and admiration as industry leaders from advertising agencies all over the state came to be recognized for their work, and to admire the work of their colleagues.