Blog

You have been running a solid blog. You have embraced content marketing. But while you’re posting up a storm and creating killer content, you feel that something is missing… a reliable audience.

No matter how awesome the blog you’re running is, it doesn’t matter if people aren’t motivated to read it. You need your potential audience to click through to your page, but how?

While people are lectured not to judge a book by its cover, make no mistake—they sure are judging your blog post by its title. The title of your post is what drives readers to your blog and is the deciding factor of whether someone chooses to stay with you or abandons ship.

Google updates its search algorithm more than 300 times a year, and each time it does, "SEO" companies (read: the competition) go scrambling.

"This changes everything!" They scream as they furiously and fervently try to figure out how to "beat the system" again.

This trend of "change and complain" happens more and more often as these agencies continue to try and game the system for instant results. If only they knew the one secret to dominating search results year in and year out, even when Google decides to change their algorithm.

Quality content.

Things sure are changing here at The DSM Group. In the past month, we’ve constructed new walls and offices, done some fresh painting and even added to the growing team of talent.

After spending the past nine months interning at The DSM Group I couldn’t be more excited to join the team full time as an Inbound Marketing Account Coordinator. Throughout the past nine months, I’ve made new friends and met new colleagues, all of whom have taught me countless lessons. One of the biggest takeaways I’ve experienced so far is how important the environment and people you work with are.