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Advertising Agency vs. Marketing Agency

Whether you are a freshly established New Jersey business or a seasoned player within your industry, you may have realized that it’s time to up the ante and continuing building your audience. With all the different ways companies are getting their names out there, it is not an easy feat to figure out which path is the best for you and your needs.

When discussing hiring outside professionals, the terms “marketing agency” and “advertising agency” are mentioned most often. Okay, so they both exist and deal in some way with promotions and company growth… but what does that mean for you?

Topics: Marketing

How to Survive an Advertising or Public Relations Internship

You hear your professors and peers say over and over again how important it is in the marketing, advertising, public relations and communications industries to get internships while attending college.

Internships not only put you ahead of your competition for the post-grad job search, but they also provide valuable insight into the industry in which you plan to dedicate your future career.

Taking you out of the classroom and placing you in real-life settings where your studies are brought to life, internships put you in action and let you see what roles are right for you.

Topics: Advertising

The Full-Service Advertising Agency in NJ

Between creative, digital, media buying and specialized advertising, selecting the right advertising agency in New Jersey to promote your business across a variety of mediums can seem a little daunting.

Instead of picking and choosing a handful of agencies with different fortes, your business should instead turn to one office that is well-versed in all jacks of the trade: the full-service advertising agency.

Topics: Advertising