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Best IFTTT Recipes for Marketers

IFTTT (If This Then That) allows you to connect various communication/social media platforms to create “recipes” that automate day-to-day tasks so you don’t have to.

The IFTTT recipes are formed by combining a “Trigger” statement with an “Action” statement.

For day to day use, the app can text you the weather or even have every godforsaken Facebook picture you’re tagged in from your in-law’s July 4th barbecue automatically forwarded to your email.

Topics: Apps

How to Calculate Customer Lifetime Value (LTV)

Customer Lifetime Value (the amount of profit or revenue a customer generates in their lifetime or a fiscal period) is one of the most important things your company can calculate.

But here's the problem: There is no one sure-fire way to calculate. There are hundreds of different formulas out there ranging in complexity to fit everyone's needs. Don't worry, we're here to help.

The key to CLV is calculating averages. Now, to be honest, my math skills aren't that great and if I get too technical, it will be confusing. So here's a few examples that are simple, easy and most importantly, logical. Also if you could not tell my calculus teacher about my math skills, that would be great too! 

Topics: Marketing

10 Most Effective Kickstarter Videos

If you consider yourself a modern day MacGyver, what's a better way to show off your invention than creating a Kickstarter campaign? An important element of any Kickstarter project is to engage audiences with an effective video.

While you might be able to create a killer product, generating engaging content will help it off the ground. Many successful campaigns know how to use Kickstarter to market their project. 

Topics: Startups