Blog

Meet Devon "The Graduate" Kirk: One of Our New Interns

I’m Devon Kirk, people call me Devon, and I am a fall intern at The DSM Group. I attended the University of Rhode Island before starting my fall internship in beautiful North Jersey. I originally wanted to be a business major, but then once I realized I would have to do more math, I quickly changed my mind and thought, “Communications isn’t so bad, no math!” So ever since then, I have been a Communication major.

Topics: Culture

How to Get a Marketing Internship

It’s my last day interning for The DSM Group and time flew by. As I look back on my wonderful experience, there’s one overwhelming question. How the hell did I get my internship here? I mean, imagine a goofy 19-year-old kid whose voice is as deep as James Earl Jones, with long hair (or amazing flow, as I like to call it) glasses, and at times, lacking coordination. Guess what: That's me. 

Topics: Marketing

How to Calculate Customer Acquisition Cost

Customer Acquisition Cost (the cost that comes with acquiring a new customer) aka CAC, is the number one cause of death to new startup companies across the globe. In fact, over 30% of new companies fail within the first two years because of the high cost of acquiring new customers and about 50% fail within the first five years. 

Topics: Startups