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How To Use Twitter's New Organic Analytics Tool

Have you wanted to get more out of your tweets? Find a better way to measure your social media presence than just retweets and favorites? Well your prayers have been answered with Twitter's new organic analytics tool.

Twitter has released a revamped dashboard that allows you to measure organic tweets as well as promoted ones. The only downside is to have access to it you have to be an advertiser, Twitter card publisher or a verified user. 

Topics: Social Media

Why You Should Give a Hoot About Twitter’s New “Mute” Feature

Like many before me, I recently vowed to delete my Twitter account. It became a routine chore to scroll through the exponential number of subpar thoughts and spam tweets that littered my newsfeed.

I was fully prepared to poke my own eyes out if I had to endure another 140-character anecdote about a Starbucks employee misspelling the Tweeter’s name on her Caramel Ribbon Crunch Frappuccino (complete with a color edited twitpic of the coffee cup).

Topics: Social Media

BuzzSumo Review: A Great Tool for Content Marketing

Content marketing is emerging as a highly valuable practice for businesses and brands. Producing consistently exciting, educational material is a round-the-clock job. It's expected that even the greatest content marketers are sometimes at a loss for their next topic.

That's where BuzzSumo comes in. A social media curation tool that provides insight into the most popular content and influencers online, BuzzSumo is the perfect sidekick to help content marketers stay on top of their game.

Topics: Social Media Content Marketing