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Do you want to maximize your marketing agency's potential for success? (Of course you do!) We suggest that you start off by positioning yourself accordingly. One way to accomplish this is to do a SWOT analysis on your marketing agency.

While the name SWOT may sound like something to chase away gnats, it’s actually an acronym that stands for “Strengths,” “Weaknesses,” “Opportunities” and “Threats.”

This method is one of the easiest ways for you to analyze the internal and external factors that can affect your marketing agency’s future performance as well as help you plan for and accomplish future goals.

Do you remember the Yellow Pages? The huge yellow book that had more information that you knew what to do with... yea, that one. But then ask yourself this, "When was the last time I actually looked at it?" 

The Yellow Pages, just like many other things, is becoming obsolete. It once was a great place to advertise your business, but not so much anymore. Other bigger and better ways to market a business came about, like the Internet and search engine optimization, for example. 

Having trouble coming up with marketing content for the upcoming year? Need a little help making a marketing calendar that fits with your company’s vision? Check out our 2015 Marketing Calendar to get a head’s up on all upcoming holidays and events.

While everyone is making their New Year’s resolutions to get back into the gym or finally quit that nasty habit, think about what you can do to improve your business. Just like any successful resolution, planning is key. Maybe offer a spring kickoff promotion or simply wish your customers a Happy Independence Day. 

There are events for every day of the year, and you’re likely to find great ways to connect with your customers!