Remi, on 12:34 PM on May 13, 2014
Like many before me, I recently vowed to delete my Twitter account. It became a routine chore to scroll through the exponential number of subpar thoughts and spam tweets that littered my newsfeed.
I was fully prepared to poke my own eyes out if I had to endure another 140-character anecdote about a Starbucks employee misspelling the Tweeter’s name on her Caramel Ribbon Crunch Frappuccino (complete with a color edited twitpic of the coffee cup).
Carol, on 10:00 AM on April 21, 2014
As a new week begins, we bring to you the most popular inbound marketing trends from the last seven days based on the number of social shares. Use this as a resource to stay up-to-date on everything from content marketing and social media tactics to website design and analytics.
The idea of repurposing content seems pretty self-explanatory, but how many businesses are actually practicing this inbound marketing method successfully? In this article, HubSpot's Head of Email Marketing and Lead Nurturing, Niti Shah, first clears up the differences between revamping content and repurposing content. She then explores how to use repurposed content to reach leads in different persona segments and varying stages of the buyer's journey.
Carol, on 10:48 AM on April 14, 2014
Content marketing is emerging as a highly valuable practice for businesses and brands. Producing consistently exciting, educational material is a round-the-clock job. It's expected that even the greatest content marketers are sometimes at a loss for their next topic.
That's where BuzzSumo comes in. A social media curation tool that provides insight into the most popular content and influencers online, BuzzSumo is the perfect sidekick to help content marketers stay on top of their game.
