Blog

It's not everyday you come across a marketing agency like The DSM Group, but let me tell you, when you do... you should definitely stick around!

My name is Caitlyn (I go by the nickname Smalls in the office), and I'm one of the newest interns here. The DSM Group internship program has definitely offered me a very different learning experience.

I can honestly say that this past month has been full of surprises and I'm about to let you in on all the secrets of The DSM Group. Here's what surprised me the most during my first month interning here!

As the founder and CEO of The DSM Group, a full-service agency in Bergen County, I'm typically pressed for time. However, I've carved out enough time over the past years to serve my community as a youth football coach. I've always wanted to coach kids in the context of athletics but I didn't anticipate that doing so would actually help me run my agency.

Do you want to maximize your marketing agency's potential for success? (Of course you do!) We suggest that you start off by positioning yourself accordingly. One way to accomplish this is to do a SWOT analysis on your marketing agency.

While the name SWOT may sound like something to chase away gnats, it’s actually an acronym that stands for “Strengths,” “Weaknesses,” “Opportunities” and “Threats.”

This method is one of the easiest ways for you to analyze the internal and external factors that can affect your marketing agency’s future performance as well as help you plan for and accomplish future goals.