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Halloween Costume Ideas For Marketers

Time is running out as it draws closer and closer to Halloween. You want to go out to a friends costume party but can't think of any costume ideas. Don't try to squeeze into that Robin Hood or Cinderella costume you got 10 years ago. Instead, consider one of these 10 Halloween costumes for marketers and let your creativity shine! 

Topics: Creative

Marketing Automation Strategy: Over 100 Ideas

Marketing automation has been gaining traction lately. Not because it’s trendy and fun, but because marketing agencies who use the technology properly see noticeable upticks in their lead conversion, forecasting and customer segmentation. Marketing automation relies on software or other technologies to help organizations adopt an “autopilot” approach to engaging their audience across various platforms.

This process is by far the best way to nurture leads and lessen the chaos and inconsistency that’s often caused by managing things by hand. With marketing automation, you can improve the quality of your leads and close deals without manhandling bulk emails or posting incessantly on social media platforms.

Topics: Content Marketing

Tips For Writing A Great Meta Description

First, let's take a look at what a meta description is..

A meta description is a (generally) short paragraph that gives a brief (or not so brief) explanation of the website or blog. They are most commonly used on search engine result pages (SERPs) to display a preview of any given page. 

Topics: Culture