Being a college student definitely has its perks: not having a job Monday-Friday from nine to five, not having to pay back college loans (yet) and finding a place to buy a pitcher of beer for a dollar is as easy as pie, but it’s not all fun and games all the time. According to ABC News, the average college student has about $26,600 in debt. Therefore, the typical “broke college student” persona is becoming more and more common. As a college student myself, I take up a good deal whenever I come across one, especially on Groupon.
Groupon is a website that provides its subscribers with deals-of-the-day coupons via e-mail, Facebook, Twitter and the Groupon App. It includes deals for restaurants, services, products, events and much more, providing users with up to 50 percent off goods and services in an effort to drive more business. The enterprise is growing, as there are thirty-five million registered Groupon customers worldwide.
But is investing in Groupon really worth it for companies?