Caitlyn, on 11:27 AM on November 24, 2014
The digital age of marketing can bring about questions that lead to more questions. Buzzwords permeate the field, and marketing agencies trip over understanding the endless marketing concepts—inbound, outbound, analytics, metrics, funnels, leads, traffic and ROI.
The truth is, familiarizing yourself with the bounty of strategies and tactics to succeed in driving online business your way is essential, and ROI (return on investment) is one of the foundations of inbound marketing.
Devon, on 10:56 AM on November 24, 2014
Social media gets a bad rep sometimes, and for a good reason. No one wants to read every thought that spills out of someone’s head. Nor do they want to see endless pics of someone’s face (aka the dreaded selfie).
There is another side to social media, the side with messages that empower, raise money, conquer bad guys or are just plain old helpful. It’s full of rich content and valid instructions. When businesses and marketing agencies harness the power of social media, they wield an excellent marketing weapon. And let’s face it, with all the FB users, Tweeters and other ways to connect—social media is a way to reach all the users of the internet age, which spans a wide array of ages, genders and backgrounds.
Cristina, on 3:29 PM on November 18, 2014
It's no secret that the key to success in the modern economy is having a strong online presence. But what exactly does that mean? How can you get customers to come to you?
One of the smartest ways to get customers to come to you is through inbound marketing efforts. The problem with these though is that even if you have potential customers coming to you, checking you out, finding you through your inbound marketing efforts, how can you prove it?