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With the New Year comes a new chance to evaluate your past and transform it into something more current. It's a new, fresh start for your business. Ideally, each year should bring fresh insights and a thorough outline of where your business is going.

As 2015 swiftly approaches, so does the opportunity to take a look at last year’s marketing goals, dissect how effective they were and redirect and alter where necessary. This is a great way to get started on your marketing plan for 2015.

We're here to help you close the gap between your marketing goals and your current marketing activities.

How effective were your online campaigns last year? It’s a great question to ask if you’re a business or a marketing agency. The key to success for most businesses is to attract and retain new customers—and lately, inbound marketing seems to be one of the most essential tools. A year end inbound marketing review is exactly what it sounds like. It is assessing how well the attempts you made to drive business your way through content and the wide variety of web platforms worked for you.

An inbound marketing review consists of a few evaluations and remembering what you set forth to do at the beginning of the year—so hopefully you have it written down somewhere. Begin by looking at your goals and delve into your finances (including the good, the bad and the ugly numbers). Move on to discussing changes that have occurred over the past year, and then take a good, hard look at facts: What worked, what didn’t and what will. Gauge what you’ve learned and apply it in a positive way for what you can do in the future.

A year end inbound marketing review will give you the insight to adapt and improve. There will always be new platforms to conquer and customers to be had if you are willing to dissect, reorient and rebuild tactics.

In the business world, counting costs is all part of the game, there's no way around it. Whether it's the cost of paper clips, replacing chairs or buying new computers, every dime you spend can make or break your bottom line. Some of these costs are easy to calculate but others... not so much.

The cost of customer acquisition (COCA) or more commonly known as the customer acquisition cost (CAC) falls into the "not-so-easy to calculate" category because the process involves more than just reading the price tag.

Whether you're a business owner, a marketing agency or a B2C company looking to better inform your clients, the more you know about CAC and how to calculate it, the better off you'll be!

Okay, I know what you're thinking... it's hard enough to keep up with all the business acronyms and now they expect me to learn a formula to go with it?? But stop worrying, that's why we're here!