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How To Make Sure My Content Isn't Stolen

Blogging is constantly becoming more popular for communication, sharing information, and internet marketing. However, plagiarism is easier than ever in the digital age.

If you have a popular, well-written post, someone might want to post your content to their page to direct more web traffic and to appear higher on search engines.

If they don’t ask you for permission to use your hard work, that’s stealing. You’ll also have to deal with web scraping, that is, when someone uses a program to automatically search, copy, and post content from RSS Feeds. It’s easy enough to add a watermark to an image, but how do you protect your writing from being stolen? And what do you do if someone actually steals it?

Topics: Content Marketing Inbound Marketing

Google Warns SEOs and Local Businesses: Don't Fake Your Online Reviews

We've noticed an update to Google's spam detection algorithms that will increase the number of reviews appearing on select Google+ Local pages. Google has shared some advice with reviewers, business owners, and search engine optimization companies on how to keep reviews from being deleted.

Topics: SEO Reputation Management

Failure: The Worst Super Bowl Commercials Of 2013

 

The 2013 Super Bowl was a great game with lots of juicy drama and almost epic comebacks... but it also gave fans a lot to talk about when it came to the worst commercials of the night. As a full-service ad agency, we're not short on opinions. Here are three ads that we think rubbed fans the wrong way.

Topics: Branding Advertising