Blog

GatherContent: A Review

Regardless of the type of work you may do, communication is essential for any business. Poor communication can lead to many mistakes but great communication can lead to unparalleled success. In order to avoid the chaos and frustration that typically surrounds communication in business, the website and program GatherContnet was created.

Topics: Apps

Inside Account Service At A Marketing Agency

For decades, advertising and public relations agencies (like ours) have been asked “what is account service” or “why am I being billed for this?” For the most part, it’s easy to justify phone calls and meetings with clients as they are a part of the interaction. However, what clients don’t see is all the time that is spent behind the scenes working on their behalf.

Whether it’s solving a problem, coming up with story ideas and pitches, researching, working on strategies and plans or job trafficking to make sure that projects are where they should be and on-time.

American Idol: Ahead of the Game Regarding Selective Consumption

I am a huge TV fan; my DVR is always recording multiple shows at once and sometimes it even takes me a few weeks to catch up. Although I might work at an advertising agency and commercials may pay my bills, I hate them. I watch a lot more TV than I have time for, so fast-forwarding through commercials saves me about 8 minutes on half-hour-long shows and about 18 minutes on hour-long shows. I know for a fact that I am not the only person who does this, and I am sure that advertisers are aware that we do this as well. Now more than ever, ad agencies have to come up with even more creative ways to get people to see their brand.