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When a business owner sees a negative review written about their services for the entire world to see it becomes their worst nightmare. The rise of online review sites has allowed for anyone to express their experiences, positive or negative, true or false, about any type of business.

According to Reputation.com a one-star difference in your rating can result in a nine percent difference in revenue. This means that an average three-star rating can bring forth an 18 percent difference in revenue than a five-star restaurant.

These reviews have a very significant impact on your business, so what do you do when your business has been criticized by a customer?

Being a college student definitely has its perks: not having a job Monday-Friday from nine to five, not having to pay back college loans (yet) and finding a place to buy a pitcher of beer for a dollar is as easy as pie, but it’s not all fun and games all the time. According to ABC News, the average college student has about $26,600 in debt. Therefore, the typical “broke college student” persona is becoming more and more common. As a college student myself, I take up a good deal whenever I come across one, especially on Groupon.

Groupon is a website that provides its subscribers with deals-of-the-day coupons via e-mail, Facebook, Twitter and the Groupon App. It includes deals for restaurants, services, products, events and much more, providing users with up to 50 percent off goods and services in an effort to drive more business. The enterprise is growing, as there are thirty-five million registered Groupon customers worldwide.

But is investing in Groupon really worth it for companies?

Does your business blog? If not, it's time to get started! Yes I know what your saying, "I really don't need anything else added to my plate right now," and, "Why should I care about business blogging?"

Well, business blogging is one of the most valuable tools that your company has to engage with customers. It's a great way to share news with customers, potential customers, employees and suppliers. Having a static website is just not enough anymore.