In the HubSpot Buyer Persona Webinar Series, they define personas as archetypes that describe the various goals and observe behavior patterns among potential users and customers. Now before you try to convince yourself you fully understand that definition and know what this it is, let me explain. Buyer personas are 100 percent necessary in order to have a high customer satisfaction rating and an impeccable relationship with customers.

Personas are based off of a group of people who have similar views on the products they buy as well as similar lifestyles, behaviors and attitudes. These similarities allow companies to improve their marketing toward that specific group of people and create products that those customers will use based on their preferences and goals.

Now that you have some insight on what a persona is, it’s time to get a little bit more in-depth.

Vote for the Best Marketing Agency in Bergen County as Bergen's Best-Kept Secret

Vote for Us for Bergen's Best-Kept Secret in (201) Magazine's Best of Bergen Poll.

Voting has started for (201) Magazine's 2014 Readers Poll, and the DSM team has its eyes on the prize. This year, we want your vote for #109 Bergen's Best-Kept Secret! From the amazing work we do for our clients to our dedication to the community, there are plenty of reasons why we are Bergen County's Best-Kept Secret, but we can't do it alone!

In case you need more convincing, we compiled a list of reasons why you should vote for us. Some are funny, some are serious but all are perfect examples of why The DSM Group is undoubtedly Bergen County's Best-Kept Secret.

Bergen County's Best Marketing Agency Gives You Five Reasons to Vote

Vote for Us for (201) Magazine's Best-Kept Secret

Voting has started for (201) Magazine's 2014 Readers Poll, and the DSM team has its eyes on the prize. This year, we want your vote for #109 Bergen's Best-Kept Secret! From the amazing work we do for our clients to our dedication to the community, there are plenty of reasons why we are Bergen County's Best-Kept Secret but we can't do it alone!