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Outdoor advertising has been around since ancient Egypt. You may think I'm kidding but it's true I swear.

Back then it was in the form of stone obelisks (whatever those are) to remind people of the laws and treaties.

Clearly it's been tweaked a little since we use paper and ink nowadays. But nonetheless it's old.

Do you remember learning about mutualism in science class? If the term isn’t clicking, clearly your 4th grade science teacher didn’t do her job (just kidding to all the science teachers out there).

Mutualism is any relationship where both individuals (in this case concepts) benefit in some way. If you’re wondering why I’m giving you a science lesson (don’t worry I have a point) it describes the relationship between native advertising and content marketing.

I’m sure you came to this post to find out if advertising really works. Well the answer isn’t that simple, it depends.

Advertising is a slippery slope, what works for one business might not work for another. Advertising is trial and error. Learn from your mistakes (or others)!